Southwest Airlines State Of The Airline Industry

930 Words Jan 12th, 2015 4 Pages
Southwest Airlines State in the Airline Industry
Edwin Romero
Ashford University
BUS 690: Business Strategy
Dr. David Kalicharan
January 12, 2014

Abstract
As Southwest Airlines reached their 43rd birthday, it has matured within the airline industry. During the past four decades, Southwest Airlines has maintained its image. However between 2008 and 2013 the profits have been at a loss and Southwest Airlines has had a declining financial performance record. In the end, Southwest Airlines would need to define itself for the long term in light of the rise of the ultra-low-cost carriers (ULCCs) and the product evolution taking place within the industry. Perhaps the most radical change they need is for its Southwest "family" is to undertake a mindset change.

Southwest Airlines State in the Airline Industry
In today’s current state of the airline industry, many airlines are now faced with ultra-low-cost carriers (ULCCs), which have brought the industry with heavy competition offering discount airline flights. As Southwest Airlines reached their 43rd birthday, it has shown that they have matured within the industry yet need to do radical changes in order to meet with the competition of other airlines, to include ULCCs. But first, we’ll need to look at the airline industry as a whole to see the successes and the industry’s climate to compare with Southwest Airlines.
Looking at 2014, the airline industry has spent on air transport $746 billion on a…
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