Southwest Airlines : The Nation 's Largest Carrier

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According to the U.S. Department of Transportation’s most recent data, Southwest Airlines in terms of originating domestic passengers boarded, is the nation 's largest carrier. The Company operates the largest fleet of Boeing (B-737) aircraft in the world. Most of these aircrafts are equipped with satellite-based Wi-Fi providing gate-to-gate connectivity while over the United States. That connectivity enables Customers to use their personal electronic devices (PEDs) such as smart phones like iPhones and Galaxy, tablets such as iPads and the surface as well as other personal devices to access streaming music provided by Beats Music. Customers are also able to watch video on-demand movies and television shows, as well as nearly twenty…show more content…
Also, every year this airline carries over one-hundred million passengers to ninety-seven destinations with 696 Boeing jets, servicing around 3,400 flights a day.
"The Southwest Effect," which consists of lower fares and increase in passenger traffic wherever the carrier serves. They have 42 consecutive years of profitability under their belt. Southwest is one of the most honored airlines in the world, they are well known for their triple bottom line approach. This approach greatly contributes to the carrier 's performance and productivity. The stress the importance of their people and the communities they serve, as well as their dedication and commitment to greater efficiency and keeping our planet healthy.
It has and will continue to work extremely well for them; they are globally recognized for their customer service! Southwest Airlines was named number fifteen by Glassdoor for best place to work for in 2015. Also, they are the only airline to be recognized and is the top ranked company within the travel industry to receive this reward (Knowncrew member). They have gained many benefits and competitive advantages by using their core business data. They were ahead of the game and have been using big data long before it was even know as big data.
They use and apply big data through various departments or their organization in order to ensure that they continue to give the highest quality of customer service. Big data is also used by
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