Southwest Still Flies High

1490 Words Apr 3rd, 2014 6 Pages
Assignment
On
Principles of Management
Course – 102

Title: A case study on Southwest Airlines management process.

Submitted To

Group – K

Roll
Name

Q: Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other?

Answer:

Efficiency at Southwest Airlines: Efficiency or being efficient in business terms means using an organization’s resources (Human, Finance, Physical and Informational) wisely and in a cost effective way. Efficiency is using managerial skills to minimize losses and reduce expenditure while maximizing the
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Answer:

Colleen Barrett:
She first joined as a secretary in the organization. Later she was appointed to human resource manager and eventually became president and chief operating officer. She and Jim Parker have done an exemplary job of carrying the on the carriers tradition of success.

Jim Parker:
Jim Parker was the company’s corporate counselor. In 2001 when founder and CEO Herb Kelleher retired from his position he assumed the role of CEO and vice president of the board of directors. He and Colleen Barrett have done an exemplary job of carrying the on the carriers tradition of success.

Skills: The basic managerial skills are-

Skill Name
Definition
Technical skills
Understanding the specific kind of work being done in an organization.
Interpersonal skills
The ability to communicate with, understand and motivate both individuals and groups.
Conceptual skills
The manager’s ability to think in the abstract.
Diagnostic skills
The ability to visualize the most appropriate response to a situation.
Communication skills
Abilities both to effectively convey ideas and information to other and to effectively receive ideas and information from others.
Decision-Making skills
The manager’s ability to correctly define problems and opportunities and to then select an appropriate course of action.
Time-Management skills
The manager’s ability to prioritize work, to work efficiently, and to delegate appropriately.

By studying these basic skills we find the skills that Jim…