preview

Southwest Swot Analysis

Better Essays

Business SWOT Analysis

Abstract
As a mutual fund manager, I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company’s history, and an analysis of their strengths, weaknesses, opportunities, and threats (SWOT). While there wasn’t any rhyme or reasoning behind my selection, I do feel that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company’s strengths and weaknesses, identify their opportunities and become aware of their threats. I will also determine the company’s internal and external stakeholders, and their needs. From my research I will decide whether I should invest in this company.

History of …show more content…

Also included in their opportunities are implementing international flights, spreading out to other cities. There’s always an opportunity for continuous improvement to customer satisfaction. Southwest Airlines could also expand their services to include seating for business and first- class. The airline could also consider including larger planes to the fleet of air craft; this would

increase seating and air travel to allow for longer designations.
Threats of Southwest Airlines
Threats are harmful situations, events or conditions present in the environment of the organization. Some threats for Southwest would include if the economy was to go into a recession, air travel would certainly decrease. Another threat could be increase in fuel price if there was a reduction in travel. Competition is most certainly a threat. Southwest competes with other airlines on several things, to name a few I would say customer service, frequent flyer programs, and prices. There is also the threat of terrorist attacks.
Southwest’s Internal Stakeholders
Stakeholders are mainly people that have an interest in the company. Stakeholders ensure that resources are available to contribute to a company’s success. Internal stakeholders would be the CEO, upper management/team managers, and employees, and volunteers. The CEO expects its staff to be concern, respectful, have a caring attitude and extend the best customer

Get Access