Sparkle Paper Towel

When you come to the paper towel aisle in the grocery store do you ever get frustrated and annoyed by all the brands to choose from? Every brand is telling you that they are the strongest and that their brand will absorb the fastest. Have you ever actually taken the time to figure out which brand is indomitable and absorbs the quickest? Well today I will fill you in on this mysterious secret and tell you not only which brand is not lying to you but also which brand you are getting your money’s worth and if paying that extra dollar is worth the name brand I think that the most expensive paper towel will be the strongest based on an ice cube suspended over a paper towel over a bowl held by a rubber band.

The placement of the products and the words surrounding them are a key influence on how the advertisement is portrayed to the public. Makeup appeals to some people due to its ability to enhance certain features, for example eyelashes or eye color. In this particular display, all of the products that exemplify beauty remain uncapped allowing the consumer to better visualize how that product benefits them. It also conveys a sense of transparency because the brush doesn’t need to be hidden, moving the consumer to trust the claims of the other items on display. The other merchandise stands slightly obscured behind the enhancing products and appear to be sample packets instead of the actual bottle. Because of the white packaging,the item blends into

Bounty paper towels have been commonly known to pick up messes. However, when the hyperboles and enlarged items are shown in this way, it makes it seem like the brand is now bigger and better than ever. Designed with children and parents in mind, the author uses logical appeals of “big messes” to appeal to the intended audience. He does this in a way that sets the audience up for an ultimatum. You choices are to either buy the paper towels or have a 14 foot Popsicle on the floor in your kitchen. The answer is obvious here. By alluring the audience through definitive logic, the author implies that without “Bounty”, you will have messes galore. The display of two oversized items defends his implication.

The first ad by Blue Buffalo shows a dog and a cat as well as a chart and a small paragraph about the product. The color is a calming blue and actually almost gives somewhat of a medical appeal to the ad. This not only looks like a dog food ad but also has similarities to an advertisement promoting a medication. Their heading to the ad is “Love them like family and feed them like family with natural, holistic BLUE.” This ad appeals to ethos,

When someone looks at an advertisement there is more that meets the eye than just pictures

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

The advertisement is uniquely made. For starters, the words used, are in a font that is readable. The text consists of the colors yellow and white. Larger font is used on

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

The colors used in the ad are mostly whites, grays, blacks, yellow, and a slight blue tinting. The colors contribute to the overall cold mountainous feeling of the ad. The blue shading makes it easier to perceive the cold environment exhibited in the ad. The whites are mostly used in the area of the mouth that would be the tongue, while the blacks and dark grays are used toward the back where the throat would be. The yellow represents the last remaining warmth of the mouth being extinguished by the intense coolness of the

For my headline, I chose to put the company’s name, Smart Water. This is colored in multiple shades of blue and it is in bubble letters. The headline is not too busy but it has enough going on to grab someone’s attention. The simple yet elegant design lures the reader in to explore the Print Ad. Just above the headline is a picture of clouds, which hints at the idea that Smart Water is fresh, purified, and energizing. This targets an audience who wants their water to meet the needs of freshness. As we drink water regularly everyone wants to have a fresh sip each time when drinking water. This targets athletes, the middle-aged, and students. Also, as this drink is energizing it is especially intriguing for athletes and students who

Glittering generalization is defined as an emotionally appealing phrase that is closely associated with highly valued concepts and beliefs. In the middle of the page is a Curate bar, surrounding it is all of the ingredients used in the bar. The words surrounding the ingredients, such as “bright strawberries” and “creamy almond butter”, are glittering generalizations. The ad simply placed pleasant words around

The Pittsburgh Steelers are arguably one of the greatest and most historic franchises in the National Football League. The past few seasons the Pittsburgh Steelers have had a winning record for the seasons and made it to the playoffs in the 2015 and 2016 seasons, with them losing to the very talented New England Patriots in the American Football Conference Championship game in 2016. With their winning seasons and the history of the team alone, I am sure that it is not difficult for the Pittsburgh Steelers to sell their tickets, even when some of the games will be played in rain, snow and 30-degree weather.

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her