Special Interest Tourism

“This was the routine of the old China trade. These were the commodities traditionally brought to China and traditionally carried away. And at the heart of the trade was tea. It came from no other place. India did not then produce any, nor Ceylon, Java, or Formosa; Japan was inaccessible; the world perforce drank China teas. Above all, the English drank them” (17).

You should develop information provided in P1. You need to consider why these links exist and why relationships are formed, explaining how they affect the organisations concerned. E.g.

1. The area became an important source not only of spices but also of the world's tea

Once established as England's national drink, tea imports from first China and India led to massive trade. The book describes the power of the British East India Company, which “generated more revenue than the British government and ruled over far more people,”

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

Tea: Tea began as a luxury drink, and then trickled down to become the beverage of the working man. The story of tea is the story of imperialism, industrialization, and world domination. According to Chinese tradition, the first cup of tea was brewed by the emperor Shen Nung. Before tea was a beverage, it was used for medicinal purposes and foodstuff. Tea became a daily drink in China around the third century A.D. As the Industrial Revolution of 18th and 19th centuries gained steam, tea provided some of the fuel. Factory workers stayed alert during long, monotonous shifts thanks to welcome tea breaks. The beverage also had unintended health benefits for rapidly growing urban areas. Chewing leaves and rubbing them on wounds were ways that tea was used for medicinal purposes.

In the late sixteenth- century Europe adopted a caffeinated warm drink for the first time this included chocolate, tea and coffee. Tea fills the senses with a bittersweet scent. This herb came from china by ship. Unlike cider and beer tea was new to the English-speaking world (49). Starting in the eighteenth- century Europe trading companies began to market green and black tea (51). Before this time period tea was very rare in the west region of British north America. Only the wealthy could originally afford tea and sugar. Tea was also used as a source of herbal medicine rather than traditional methods. This herb was also expensive because it shipped across great distances and allowed the East India Company to charge higher prices and labor added an extra charge. This resulted in tea becoming a luxury item in the colonies (53). The Townshend’s act in 1767 put a tax on tea which Americans responded that parliament could not tax without their consent. This frustrated the colonist because it put their love for tea at risk, so they responded to parliament by aiming at British merchants and manufactures

The origins of tea are rooted in China (Food Timeline). According to legend, the beneficial properties of tea were first discovered by the Emperor Shen Nung in the year 2737 B.C. He drank only boiled water for hygienic purposes, and one day while he drank a breeze rustled the branches of a tree and a few leaves fell into his cup. Creating the first cup of tea. It is challenging to know whether or not the emperor was real or just a part of the spiritual and cultural development of ancient China. China was not unified as an empire until the third century, so it is unlikely emperors existed back then. One thing that is known is that tea was popular in China thousands of years ago. The first written reference of tea is in the third century B.C. A famous surgeon recommended the beverage to patients to increase concentration and alertness. Tea was first written as “tu” in ancient texts. This caused a good deal of confusion because the same Chinese character was used for both tea and Chinese sow thistles. Between 206 B.C. and A.D. 220 a Han Dynasty emperor ruled that when referring to tea, the characters should be pronounced as “cha”. From here on, tracing tea’s history became easier because tea acquired its own individual character (Food Timeline).

Tea, known to Asia as a luxury used for medicinal purposes, became a way of life for Europeans. It served as a huge asset towards the growth of Europe and Britain’s status as a world power.

At T2, the staff and employees focused on making sure that each and every T2 customer is satisfied and enjoy having tea and should have memorable experience. At T2, entire team is dedicated to get knowledge about tea, which far exceeds the requirements of

Although the initial introduction of the bubble tea in Singapore was well received, its popularity only started to take off in 2001 (Jan, 2014). This long introduction phase was because this was a completely new product launched by a pioneering company “Bubble Tea Garden” which had no existing customer base. Hence, the introduction stage was much longer compared to Starbucks’ Frappucinno. As it entered the growth stage, popularity for bubble tea became extremely well received especially among the youth, who were among the early adopters of the drink. Favorable word of mouth spread quickly and created long queues at bubble tea shops, and transformed many sit-in bubble tea cafes to takeaway-only shops. This was a key point of difference as it made it easy for competitors to enter the market due to the low startup costs associated with opening a small takeaway-only bubble tea shop compared to Starbucks’ café style

The Beverage Industry in India constitutes around 230 million USD among the 65 billion USD food processing industry. The major sectors in beverage industry in India are tea and coffee which are not only sold heavily in the domestic market but are also exported to a range of leading overseas markets. Half of tea and coffee products are available in unpacked or loose form. Among the hot beverages manufactured in India, tea is the most dominant beverages that is ruling both the domestic and international market today. The supply of tea and coffee is insurmountable in the Indian beverage industry.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Attention getter: In the East tea has always been looked at as playing a major role in having good health, happiness, and wisdom, and it has now begun to gain more attention from researchers here in the West.

They provide a wide range of exquisite tea and all day dining TWG Tea experience to their consumers. The luxury tea and European concept are catered to all professionals around the world. TWG Tea has retail outlets and tea boutiques spanning from Asia-Pacific to the Middle East, mainly in countries such as Singapore, Japan, Hong Kong, Malaysia, Thailand, United Arab Emirates, United Kingdom, and the United States of America. TWG Tea’s sheer passion for tea has earned them an international recognition through their exclusive blends, tea patisseries and other tea infused specialties. They offer more than 800 different single estate fine harvest teas in every season and continue to surprise us with new varieties and creations of tea in collaboration with some of the world’s most renowned estates.