Special K Bursting Blueberry

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

Breakfast cereal is one of the most popular forms of breakfast in the United States. Just about all of us have had and enjoyed a bowl of cereal in the morning. The breakfast cereal industry is very profitable and has been around a long time.

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

Renting a small bakery in Melbourne, Victoria, he produced Australia’s very first batch of ready-to-eat breakfast cereal. Going door-to-door, Halsey and his team sold a breakfast food known as Granola (made of oats, maize, wheat and rye) and another known as Granose (Weet-Bix’s unsweetened advocate) as healthy alternatives to the popular insubstantial and fatty foods of that time.

If you choose Special K cereal for your breakfast or as part of the Special K Diet, you may want to think again.

With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle

In this new segment the competition is now fierce yet but new entrances are coming, so become a new comer will have some advantages. Hence the product should be launched in France first;The last one, considering the savings of 10-15% in the overall costs of all Europe, the launch of Healthy Berries Crunch seems to meet the company’s long-term strategy of streamlining the operations and product matrix of Europe. Also the innovation in the products had been at the core of UC’s history and the launch of Healthy Berry Crunch will be in line with this core value.

City Press reveals news about how high the sugar content is, in famous breakfast cereals.

Breakfast cereal is one of the most popular forms of breakfast in the United States. Just about all of us have had and enjoyed a bowl of cereal in the morning. The breakfast cereal industry is very profitable and has been around a long time.

More people are pushing for healthy food nowadays, and this product might be good for them. Which means more people would want to avail of this product

Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples.

Special K is one of the well-established brands among Kellogg’s brand category and was viewed as a stand-alone product. But, Kellogg’s had not created any variants or brand extensions to develop the core product. Kellogg’s recognised that it’s time to stretch the brand to not only keep original core product, Special K, strong but also grow the brand as a whole. They did a lot on marketing research, tasty research and quantitative research before they launched Special K cereal and Special K bars. Soon Kellogg’s came to

To call Kellogg's Corn Flakes one of the first American health foods in terms of corporate strategy is not an exaggeration. In 1898, the Kellogg brothers developed a flaked cereal by running toasted corn mush through metal rollers. Through planning, the recipe for Corn Flakes has remained unchanged since W.K. Kellogg transformed the product from a private label health food to a mass-marketed breakfast staple. Corn Flakes remained the best-selling cereal in the United States throughout the first half of the past century. From the mid- 1960s on, Kellogg's had at least 40 percent of the market as Corn Flakes was joined by Frosted Flakes, Rice Krispies, Raisin Bran, Froot Loops, Special K, and several lesser brands. But gradually, Kellogg's leadership position has slipped (Bloom, 2010 pg. 10).

The main strength of our product is that it will be offered in specific packages that will be prepared for those customers who are having busy schedule, have no transportation, and all kind of people. If we could prepare a healthy food package, people will be able to get their desired food in a healthy form. Moreover the customers will be able to get it by just checking a box on the website of our online grocery store. Main weakness of