Spectrum Band Extensions Case

Every product within today’s society requires innovation to be successful within the fast moving markets of the world, and that is why I decided to look at the peak of the spectrum - the Apple iPhone.

The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different wrist sizes. It has one easy to access button with an emergency icon that only needs to be pushed once to alert the Life Alert call center in the event of an emergency. The bracelet has several hidden sensors that monitor a person’s

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

Technology can reduce costs, improve quality and lead to innovation. These developments can benefit consumers as well as the organizations providing the products.

As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in today’s world. Technology is one of the major factors which are responsible for this paradigm shift in the mark. New

To continue to compete in the mass consumer market, RIM will need to design a specific product line that targets the masses and price competitively to make an impact in market share. This new line of Blackberry smart phone products must be price sensitive allowing a sales advantage. Revamping the Blackberry App Store will play a critical role in attracting new customers. Providing customers with a larger variety of applications is necessary to attract a larger younger non-corporate demographic group. Developing more applications will be a challenge, however creating greater financial initiatives for third-party application developers will help overcome this. To help further boost app development, RIM will establish partnerships with carriers to develop and sell apps, allowing carriers a mutual benefit from app revenue. Apple has removed the carrier revenue app benefits. RIM will re-introduce that opportunity to the carrier to strengthen relationships, along with carrier branded phones. The marketing of the new product line will be critical toward its success. Thus, improved carrier partnerships will

Grasping the opportunity to expand the customer base is something iPhone can aim for, either geographically or through new products.

Technology – Helps in introducing innovative products according to the demand of consumers. Used to lower down the cost of transaction and improve the quality of products.

Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly innovative and differentiated products, through massive spending in R&D. Samsung’s expertise in voice/data convergence, wired, wireless communications and core network technologies has produced a family of ground-breaking business communications solutions that are redefining the rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to differentiate the product, switching costs for customers are reasonable, and there is huge potential for cost reduction from economies of scope.

“More functionality devices for less money” says Mr. Yoni Haddad (salesman). All 3 respondents were expressed the same brand identity as the founder want it to be related to. Mr. Eddy Myara (salesman) expressed that “The company growth quick in the last year and some of the employees aren’t aware to the brand identity”. He believes it to be very important to market the brand internally to successfully market the brand externally. It is necessary to have the employees on track. He continues “We changed the company’s strategy, from a distributor to a brand. Our products range completely changed and it requiring a different market approach”. This point is important for Mr. Eddy Myara since before he was focusing on selling other brands and today the company’s strategy is to prefer Konrow

When consumer buys a hefty prices iPhone or iPad or other products, it is obvious he would want to use it optimally all its services. But apple does not provide them for free. They expect us to pay for that experience too. The iTunes store has expanded way beyond music today just as the company’s expansion, moving from music to video to apps, and even books.

The terms “wearable technology“ refers to electronic technologies or computers that are incorporated into items of clothing and accessories which can comfortably be worn on the body. Generally, wearable technology will have some form of communications capability and will allow the wearer access to information in real time. Ultimately, the purpose of wearable technology is to create constant, convenient, seamless, portable, and mostly hands-free access to electronics and computers.

The product is technology dependent. The technology availability and its infrastructure can directly influence the business, its quality, operation, and success.

Marketing - getting the apps to work with the market’s distribution and making the consumer sharing ability across the board is ease and successful.

Abstract— Spectrum scarcity problems happen due to the spread of various wireless devices and technologies engaging static frequency access and to cope up with this demand, Cognitive Radio is a solution of enormous outlook. This article discusses spectrum scarcity problem in wide band. To solve high sampling rate problems in wide band, compressive sensing is done here.A wide band signal is passed through fading channels and then it is estimated using ℓ1 magic technique. Then receiver-operating characteristic curve of the evaluated signal is estimated.