Spectrum Brands Diversification Case Study Essay

Although Sharp Corporation’s international market presence has increased over the years, more than 60% of sales account for the Japanese market (Lehmburg, 2012). The company has the largest domestic share of the cell phone market, and is one of the largest players in the LCD in their home country. As

The company aims to be a leading product in the industry, while satisfying customers experience through offering innovative products that use advanced technologies and services. The company also seeks to champion the use of clean technology with a bid to keep the environment clean. Moreover, it will engage talents and passions to come up with better

As one among the leading manufacturers and sellers of batteries, Brooklyn Battery Works sells an extensive range of quality products, including flashlights and hearing aids, which offer the best

Spectrum Brands (SPC) is a global branded consumer products company with seven major product lines including Rayovac

Moreover, Cooper’s corporate strategy is diversification through acquisitions and mergers. This diversification is in both related and non-related

The expansion of the company will have different inferences; the company may get high level of profits or get losses. Profits can use as a good measure of the company’s expansion in a certain region. The success of the company is normally measured by the level of profits that it generates by involving itself in a certain venture. In this case this company is completing whether to enter the India market or not. It is recommendable for the company to enter India market since there is high demand for its products in the country (Hafford-Letchfield, 2010). Though its products received mixed reactions from China and Japan, the company can take encouragement from the fact that the Indian market did not compose of many electrical companies like in the case of china and Japan. The degree of competition in India is low while the demand is high. Applying the law of demand and supply, entry to the Indian market will signify an increase in the profits of the company (Kuada, 2008). The demand for its products would be in the rise in this country.

In 2002, Rayovac acquired the consumer battery business of the German based company Varta AG (VARTA) for $258 million. The leading European (EU) maker of general batteries was VARTA in 2001 with revenues of $390 million; which 86 percent sales were from EU, and having operations in Latin America.

In order to achieve its goals clear guidelines were set that specified the degree and timing of acquisitions – focusing only on companies that exhibited stable earnings or earnings countercyclical to the gas transmission industry. Cooper focused on acquisition targets that possessed strong assets with high quality manufacturing and market-leading positions. Cooper continued to refine this acquisition model seeking companies with stable earnings using well-known technologies that served a broad customer base. Furthermore, Cooper focused on firms with high quality products and recognized brand names.

Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones all the time like you do with our current hearing aids that are available in today's society. On top of that our patients would save money at the same time by never having to buy batteries and will still able to hear just like they would with a hearing aid that is battery operated.

At this stage the company, V Max Power decided to introduce our new product, D-Charge in the market. As mentioned above the production of the product was outsourced to a firm named, JK Solutions based out of Chennai. They were to manufacture

With this come different strategies to achieve growth such as through market penetration, product development, market development and diversification. When these all are broken down in details, it becomes a clearer picture. So when it comes to market penetration it is the objective of reaching higher number of sales and having a larger share with products already existing. Out of the four strategies this is the least risky one. However, there is still some low risk because prices which are low are being used to penetrate markets and it could lead to potentially damaging price wars that reduces the profit margins of all firms in the industry. When it comes to market development, it means to sell the products already existing in a market, but to sell them in a new market, this includes exporting goods to overseas markets or selling to a new market segment. When it is about Product development it is the progress made in current existing products and then sold or even new products being sold in existing markets. For example, the launch of red bull standard, they took a product which had already been in the market before, changed it a little bit and modified it and converted into a different version and sold it in the same market where red bull standard was sold. Product development is about creating something new or modifying product into its better self to attract consumers. Moving to Diversification- it means selling unrelated goods or new products, in new markets The

Battery pack: Over a lot of years the company has tested a huge number of batteries regarding the performance features. The company incorporated internal battery cell testing lab and also accumulated the database of extensive performance of the lithium ion vendors and chemistry types.

The Igor Ansoff product-market mix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at Strategic development options.

1. BYD Company, Ltd. (“BYD”) is the world’s second largest manufacturer of rechargeable batteries. Exhibit 1 shows that between 1999 and 2001, BYD’s annual sales grew three times - exceeding RMB 1.3 billion in 2001. Based on the first four months of 2002, BYD’s annual sales are expected exceed RMB 1.6 billion in 2002. Founded in 1995 by Wang Chuan-Fu, chairman and president, BYD has built its reputation by becoming the largest Chinese supplier of lithium-ion batteries to cell phone manufacturers. Exhibit 3 shows that by 2002, BYD was among the top four manufactures worldwide - and was the largest Chinese manufacturer – in each of the three main battery technologies (with about 9% market share in Li-ion

The establishment of a unique brand is the target of any given business. A successful brand is that which customers can easily relate to, an aspect that enables a brand to be capable of gaining competitiveness in the market. The creation of a brand that a large percentage of customers can relate to and easily identify with translates to a large consumer base. Branding is primarily directed towards creating a positive perception in the minds of the consumers, an aspect that makes the customers to understand what they would expect from a business. The development of a brand by a business is primarily processual, and ensuring that there is an effective strategy in brand development helps ensure the emotional connectivity and appeal of the brand to the customers (Powers, 341-360).