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Speech On Maggi

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maggi

Maggi staged a comeback in 100 cities and towns with over 300 stockists, apart from being sold on Snapdeal, hoping to regain the trust of its loyal clientele.

NEW DELHI: Factory-fresh boxes of Maggi were propped up against the wall at the business centre of Oberoi Hotel in the Capital, as Suresh Narayanan, chairman and MD of Nestle India, said: "Lijiye, muh Maggi kijiye" (playing on the popular Indian saying "Lijiye, muh meetha kijiye").

It was just a matter of coincidence that Narayanan was re-launching Maggi on Dhanteras, an auspicious day in the Hindu calendar. After a turbulent five months, Maggi staged a comeback in 100 cities and towns with over 300 stockists, apart from being sold on Snapdeal, hoping to regain the trust of its loyal …show more content…

"In the states, where Maggi is still banned, we are working actively with authorities," Narayanan said. Maggi is still banned in Uttarakhand, Orissa, Bihar, Manipur, Nagaland, Tripura and Himachal Pradesh. Snapdeal, which will start selling Maggi from Thursday, has lined up surprise gifts for people who register for the …show more content…

But brand expert Harish Bijoor had a word of caution for the Swiss major. "Despite being absent from the market, Maggi has a top-of-the-mind recall, perhaps even more than what it had a year ago. Nestle won't find it too difficult to rebuild the brand. But retailers will not see the same degree of robustness in Maggi as other brands have taken over its space on the shelves. Nestle will need to focus on below-the-line (BTL) activation at a grassroots level, in colleges, schools, with young mothers. For the company, God will be in activation," he

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