Speedo Innovation

Lululemon prides itself on using a high quality impact fabric known as the “all moisture wicking” which is said to pull away perspiration from the physique and disperse it across the material, thereby vaporising the wetness and drying it quickly. Their fabric is made for all kind of athletic activities in all weather, and ranges from light to thicker outwear. Other innovation made on their apparel products are the design functions which allow places for

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as “activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market” (Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into people’s daily apparel. (Refer to Appendix Table 1) Huffington post noted, “people are wearing trendy workout clothes all day, every

An event such as the Olympic Games is an opportunity for manufacturers such as Under Armour to sponsor the national team from where the company is founded. In this case, Under Armour got the contract of developing the suits for the U.S. National Speed Skating Team. While companies such as Adidas could potentially provide the suits, Under Armour has the advantage of being an American company. While Nike is a direct competitor, speed skating is not something is commonly attracted to masses other than when the Olympic Games are underway and this was an opportunity Under Armour took.

In addition, by outsourcing the production in Mexico, it can not only decrease costs, but also provide the possibility to respond more swiftly to changes in demand. With this in mind, it is strongly suggested that Harrington launches a new active-wear line.

My solution is to lower the price of the clothing to match the quality. This would create a fair price that would compete with other athletic clothing stores. On the

a. UA uses synthetic, high tech fibers to create unique performance apparel that provides temperature control, comfort, and flexibility to users.

For some people, fitness equipment apparel has the potential to become the make-or-break factor in their fitness program, especially when they’re are just starting out with your get-in-shape routine.

FitTown is one of the first companies to sell only training gear. This alone will separate us against our competitors. We know that in this day and age, more people are committed to their physical fitness and health than ever before and we want to help them reach their goals. The fitness industry is growing and FitTown will continue to carry the most technological advanced gear there is to offer in order to help separate ourselves from the pack. We will offer customers that take part in our fitness club a 10% off discount. We will also be involved in LA Tech sporting events and will provide customers a 10% off coupon on the back of their LA Tech sports tickets. The owner, Hayden Frederick will also go to the Athletic Business Conference each year to promote

The fitness clothing market is growing rapidly. Customers’ new found inclination towards living healthier lifestyles has produced an increase in participation of people into various physical activities. Hence, the high levels of competition in the fitness and

In this short report I will be discussing the company, Lululemon Athletica Inc. Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada-based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and also Ivivva Athletica brands, to the athletic consumer. Their mission statement is to create components for people to live longer, healthier, fun lives. They operate in 250 company-owned stores in North America alone in 2015; they also have other stores around the world. Lululemon has 8,628 people employed as of 2015. They primary design apparel is for women that like to run, do yoga, or dance. But the company also offers a line for men. A third-party in Taiwanese constructs the attire, which is then distributed to the different stores in Canada, North America, and all over the world.

In 1950 the 1st nylon suit was released by Speedo. In the 1972 Munich Olympics, an astonishing twenty-one of twenty-two swimmers wore Speedo while setting new world records (“Corporate Information | Speedo USA”). Pentland Groups, a private family owned group, took ownership

Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend go to the gym or not that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear has spread at a rapid rate globally, particularly in the women’s fashion industry. Since 2013 the increase in athleisure wear apparel has grown by 14% and accounts for 18% of the total clothing retail market. With this trend still catching on, active wear is expected to continue to grow at an average rate of 3.3% annually. Due to this rapid increase in purchasing athleisure wear the apparel industry will continue to grow especially Nike because they are the market leaders in active sportswear. For that exact reason I believe that Nike is a

Background: It all started with an idea. In 1996, Kevin Plank, a 23-year-old former University of Maryland special teams captain, turned an idea born on the football field into a new industry that changed the way athletes dress forever. Back in his playing days, Plank hated having to change his sweat-soaked cotton T-shirts over and over again