Speedo Innovation

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club, Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so popular that by the 1940’s that production spread from running to many other sports. Then the expansion of the manufacturing significantly increased as he realized a need to running shoes with more selection for wider feet, and

It has featured in the well-known Summer Olympics since 1896, but it wasn’t until 1964 that the first female 400m race was run.

Nike Inc. was established in 1972, from Blue Ribbon Sports Company that was formed earlier in 1964, by Bill Bowerman and Philip Knight. The company first specialized in athletic footwear until in 1979, when it introduced the apparel line. The equipment division was later introduced in 1996. The company grew spontaneously to become the world's largest supplier of all sportswear, equipment, and apparel. The level of its infrastructure could only be compared to that of Adidas, which has been its main competitor over the decades. Currently, Mark

An event such as the Olympic Games is an opportunity for manufacturers such as Under Armour to sponsor the national team from where the company is founded. In this case, Under Armour got the contract of developing the suits for the U.S. National Speed Skating Team. While companies such as Adidas could potentially provide the suits, Under Armour has the advantage of being an American company. While Nike is a direct competitor, speed skating is not something is commonly attracted to masses other than when the Olympic Games are underway and this was an opportunity Under Armour took.

Under Armour was started in 1995 by a man called Kevin Plank. A young college graduate made it his goal to find a new kind of T-shirt for athletes. Kevin found the kind of fabric he was looking for, went to a tailor and had numerous prototypes made. Kevin then handed these prototypes out to friends that he had known from playing football for his a large portion of his life. His old teammates too these products, spread the word and before Kevin knew it he was selling thousands of shirts to athletes all around the world.

Specific Purpose Statement: To inform my audience about the history and development of swim along with its applications.

In this short report I will be discussing the company, Lululemon Athletica Inc. Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada-based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and also Ivivva Athletica brands, to the athletic consumer. Their mission statement is to create components for people to live longer, healthier, fun lives. They operate in 250 company-owned stores in North America alone in 2015; they also have other stores around the world. Lululemon has 8,628 people employed as of 2015. They primary design apparel is for women that like to run, do yoga, or dance. But the company also offers a line for men. A third-party in Taiwanese constructs the attire, which is then distributed to the different stores in Canada, North America, and all over the world.

In 1996, Kevin Plank, a former special teams captain at the University of Maryland had an idea for clothing that would revolutionize the way athletics would be played. In his days in college playing football and going through two-a-days, he knew there had to be a better solution to dealing with perspiration than changing his cotton shirts. Plank created a shirt with moisture-wicking performance fibers, engineered to keep athletes cool, dry, and light even in the most hot and brutal conditions. In 1997, Under Armour created clothes for all seasons, whether it’s cold or hot. As Plank began to search the East coast, he came from selling gear out of the trunk of his car to 1998 where he moved into a new warehouse ("Under Armour, Inc. - History.").

The 1950’s, a year when America stood undisputed, where the economy's at its peak, and where two young business men were about to create one of the world’s largest, most recognizable brand. Bill Bowman was a well known and respected track coach from the University of Oregon. He had always had a knack for giving his athletes a competitive edge during their meets. His soon to be partner, Phil Knight, was a very gifted middle distance runner who enrolled at the University of Oregon in 1955 and competed under Bill. Phil graduated and went on to get a MBA from Stanford. While he was attending Stanford he wrote a paper that proposed quality running shoes could be made in Japan and could be used to compete against the best German brands. His letters he sent were never replied

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,

Watching the screen, many children and adults are glued to the swimmers that race each other in the Olympics. The swimmers are young and strong, but many do not know who these swimmers are. Adding on to what they do not know contains the history of swimming in the glorified Olympics. The backstory of this sporting event shows the progression and improvement of swimming because swimming evolved through the Olympics. This includes the beginning, improvement, and modern Olympic swimming sport.

With a slogan of “Just Do It,” Nike is known all over the world for its products ranging from apparel to shoes. Receiving recognition and sponsorship from various celebrities and athletes including Michael Jordan, Nike’s brand is generally associated in a positive light. However, the brand itself, variety of products, and numerous sponsors exist as only a few aspects of this continuously expanding brand. Another aspect to consider when addressing the overall existence of a product as well as the constant introduction of new products is the production process itself: how the product came to be, who is involved in creating the product, and where the product is produced.

Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker, 2009). By far, Adidas holds a market share of 22% (Dogiamis & Vijayashanker, 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson, Jarnemo & Philipson, 2006). The founders of Adidas, Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker, 2009). In efforts of achieving that, Adidas is had used the strategy of collaborating with important athletes to gain their insights on the products offered (Berntson, Jarnemo & Philipson, 2006). This contributes to the fact that Adidas had earned