Speedo Innovation

5178 Words21 Pages
Speedo innovation: Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster? Following the 2004 Athens Olympics, officials at swimwear giant Speedo had good reason to celebrate: Athletes clad in their latest suits at the time, called Fastskin FSII, won 46 medals in the pool. Yet when the company's in-house design team, Aqualab, gathered soon after the games at company headquarters in Nottingham, Britain, they were already focused on how to innovate the next generation. "We looked at all the suits and the competition and what was good and bad," recalls Jason Rance, worldwide head of Aqualab. Four years later, after a multimillion-dollar research…show more content…
For more information, visit www.speedousa.com. II. History Born on Bondi Beach near Sydney, Australia in 1928, Speedo is the world's top-selling swimwear brand. The brand's history of innovation began that year, as Speedo introduced the Racerback suit - the world's first non-wool suit allowing greater freedom of motion. Soon after, Swedish swimmer Arne Borg set a world record in Speedo swimwear, establishing the brand in the hearts and minds of swimmers and the general public. From the first racerback in the 1920's, Speedo has been behind many of the major innovations in swimwear. In the 1950's the brand created its first watershort and launched it's first-ever suit made of Nylon. In the 1970's, Speedo became the first company to produce swimwear made of Nylon / Elastane. Speedo introduced Endurance, the world's first chlorine resistant fabric, in 1994. In 2000, Speedo launched the revolutionary Fastskin® swimsuit inspired by shark's skin. In 2008, Speedo launched the LZR Racer®, in which the world's best swimmers - led by Michael Phelps - rewrote the record books. Today, Speedo's new LZR Racer Elite line of suits is being worn by Phelps and fellow Team Speedo stars Natalie Coughlin, Ryan Lochte and Katie Hoff. Speedo's rich Olympic history dates back to 1932 when Claire Dennis of Australia won gold in Speedo at the Los Angeles Olympic Games. In 1956 at the Melbourne Olympic Games, Speedo
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