Spin Doctoring

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Tobacco companies that sponsor cultural and sporting events and other organizations, is a very effective form of indirect advertising. This advertising influences attitudes towards smoking tobacco products and their use. This affects the effectiveness of tobacco control programs, especially when it is aimed at young people. Therefore restriction on these promotions, such as the new act of law to ban tobacco sponsorship programs, is also to be a source of protection for children and youth from marketing activities that makes them to try the product.

According to the CDC, in 2012 cigarette and smokeless tobacco companies spent more than $9.6 billion on advertising and promotional expenses in the United States alone. This is an extremely atrocious amount of money to spend on a product that has been proven to harm or even kill its consumers. In addition, the world lung

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

After finding out the effects of propaganda on the populous big tobacco companies spared no time before launching their own waves of propaganda promoting their cigarettes. As stated by Stanford School of Medicine, as early as the 1930s companies had already begun to release posters of venerated American heroes such as doctors, soldiers, even at one point presidents in order to reintroduce the trend of smoking as a cool trait the public could share with celebrities and heroes (Stanford

Tobacco companies (industry): Tobacco companies claim that they are being portrayed as the villain for pursuing their commercial activity. These companies believe that denormalization campaigns are used for brain-washing that will lead to anti-tobacco legislation and regulation. Tobacco companies would influence decision makers and GPPNs to favour self-regulation over denormalization as an approach.

Throughout American history, tobacco has been a prominent feature in carving the landscape of this nation’s civilization and culture. From Native American medicine to snuff to pipe cigars, tobacco has permeated the history of the United States in multiple forms. However, no tobacco product has been more integral to modern American culture than the cigarette--a relatively ‘young’ commodity, in contrast to its predecessors. The birth of the cigarette was the gateway to modern American advertising and consumer culture. The cigarette’s American journey has been an intensive one, from its beginnings in the late 1800s as a modest, unpopular offshoot in the Duke & Sons. tobacco company to its rise to cultural acclaim in the mid-twentieth century.

Fortunately, the tobacco industry's behavior is likely to change due to the increasing legal and societal pressures. Much legislation has been imposed to tobacco firms based on codes of behavior, different government strategies and litigations, especially after 1980 where anti-smoking groups reactions, led to higher restrictions throughout

Media coverage on the dangers of smoking, anti-smoking campaigns from public health organizations such as the Irish Cancer Society, and a mounting array of legislation restricting tobacco advertising put pressure

Though tobacco advertising has been monitered in the media, it still directly a cause for youth today to begin smoking and using tobacco products. The history of media's glorification of smoking is something of which cannot be erased and it is something impossible to shelter children from. Children's minds are easily manipulated and with smoking still shown in movies, its simple to influence their decisions and give off the wrong impressions on smoking. Stores even place ads for cigarettes at a level where young children cannot see them but that doesn't stop them from vieweing ads on televisions, magazines, or again from movies they are allowed to watch. Tobacco companies pay movie industries and directors to have their products shown in a movie which as a result both companies would recieve a lump amount of money for product endourcing.(Stanton ) It's easy for movie producers to agree to this because they'd end up with a lot of money just to simply have a box of cigaettes with the logo showing on table which seems harmless but it's not.

b. Sub-point B: Another cause, can also be influenced by social media, newspaper, and TV.Jeff Carpenter wrote on ABC News article,on November 1st, 2001, he states “the tobacco industry has altered its advertising, ads still lure teens into buying tobacco products”. Advertisements would target viewers to earn more money. Tobacco companies stopped outdoor billboards, but have taken these advertising dollars and put them into local convenience stores.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

A specific example of controversial tobacco marketing is the sponsorships of sport teams and events. The sport clubs agree to these sponsorships as they might be concerned with financial survival, and media is focused on keeping advertising revenues constant. Therefore, there has been little discussion in the field of appropriateness of tobacco companies sponsorships of sport teams (Crompton, 1993:160) This kind of sponsorships are exemplified by Marlboro endorsements of Marlboro since 2006, but it should also be noted that the company sponsored the McLaren team for many years.