Sport Sponsorship Paper

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

Haigh’s chocolate currently has over 300 employees and 13 retail stores; six in Adelaide, six in Melbourne and one in Sydney (Haight's Chocolates). They manufacture 200 different products and also produce a number of products whose sales supports various charities. (Soong-Kroeger, 2011)

Hershey’s and Cadburys are moving towards the premium chocolate market through the acquisition or upmarket launches (Zietsma, 2007). The profit potential present in this sector supported by its 20% annual growth rate make it very attractive for large organizations to come forward and avail this opportunity. There is a low threat of new entrants prevailing in this chocolate industry because of the high capital requirements and expected retaliation by current manufacturers. Current players in the industry also possess some barriers to entry for new entrants by maintaining economies of scales with their large production capacity and keeping their product differentiation with their specialized and novelty chocolate products. Even though there are low switching costs and easy access to distribution channels, but still the brand loyalty of the customers including the Rogers’ Chocolate itself make it harder for new firms to come into the competition.

Some questions that will be ask that can help the chances of sponsorship are, what’s the teams’ record? How far did they get in playoffs? Did they have any athletes make it to state? And the big question have they won a state title? If the school can answer those questions with good numbers, then the school does have a chance of getting a sponsorship. Other ways schools get sponsorships is because they have athletes who are the top recruits for their sport and are getting offers from the top universities. When schools have some of the top recruits playing on their team it brings attention to that school, that team, and all of its staff members as well. The more attention a school attracts, the more people come to sporting events. What a perfect time for companies to have you represent them and wear their gear. So if a little kid sees you wearing brand new Nikes, maybe he will ask his consumer parents to buy those same Nikes for him. All because of your popularity. So even if even if the school may not have won state every year but at least has a winning record, a

Sponsorship is a cash in-kind fee paid to a property normally in sports, arts and entertainment in return for access to the commercial publicity associated with that product. For example a company may provide equipment for a famous athlete and ask in exchange for its logo to appear on its clothing and other assets in order for the company to receive brand recognition.

3. To become established as the national retailer of choice for chocolate connoisseurs within the next 3 years.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

The premium chocolate industry is having an intensive competition in Canada with the strong growth potential. Industry growth opportunity imposes increasing competition from rivals and threats of new entrance that adds pressure on overall profitability. Even though Roger’s has been able to establish its place in the chocolate industry with its strong brand recognition and products’ quality, it still needs to be on top of ever- going market changes, by continuously

Sponsorships are the way people get advertised and products get bought and sold. If for say, a school had gotten sponsored by Nike there would be reparations like a building being changed to the “NIKE building” or the “NIKE gym” but the gains would be high. A school could get more acknowledgment or they could gain a large sum of money from their sponsorship in order to fund their sports or schooling. Sponsorships are what help fun activities and ways that schools or business could advertise their school, gain fame, or even be able to fund their corporation, school, or business. Many famous athletes are sponsored by Nike and are required to wear some sort of Nike wear whether it be cleats, hats, headbands, or even just shoes.

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

To mitigate this, we suggest filing a trademark for “May’s Chocolate Moose”, to be used exclusively for wholesale offerings. We suggest that Chocolate Moose continue to emphasize its signature moose logo and current color scheme, while also making sure that “Made in Bloomington” is emphasized on the packaging. If executed in this fashion, we are confident that marketing in wholesale markets under this trademark will be conducive to and recognizable as the Chocolate Moose brand. As mentioned in the previous section, we also suggest that Chocolate Moose create an online order platform for commercial sales which will allow Lovey to better track orders, while also eliminating the inherent risks associated with the current phone call system. To save on production costs, we propose Chocolate Moose provide grocers with their six best-selling ice cream flavors. These flavors include Vanilla, Vegan Vanilla, Moose Chocolate, Vegan Chocolate, BC Coffee, and

In pursuit of upscale segments of the market and an increased market share, Consumer Food Groups (CFG) purchased the rights to become a distributor of Montreaux’s European chocolate products in the United States in June 2011. As CFG is the division which produces confectionery products for Apollo foods, they contribute not only to one-third of the company’s total revenues and net income, but are a vital part of Apollo’s ranking as second in the global confectionery business. Upon acquisition of the rights for Montreaux’s chocolates CFG formed a new division, Montreaux Chocolate USA. Under the leadership of David Raymond as division manager and Andrea Torres

Hershey chocolate is known as one of the world’s most popular chocolate brands. For 118 years, the Hershey brand remains a favorite chocolate treat in over 90 different countries. Beginning only manufacturing milk chocolate, the company today manufacturers over 100 different varieties of candy. Many people are familiar with the traditional Hershey milk chocolate bar, Reese’s peanut butter cups, and bite sized Hershey kisses. The process behind producing these famed treats is a fascinating process. By evaluating the company’s manufacturing process and business dynamics, consumers can gain a better perspective of the science behind the candy the enjoy most.

After a thorough analysis of Apollo Foods business situation, a decision plan regarding the launch of a new chocolate product for its new branch acquisition Montreaux Chocolate USA has become clear. This decision plan is based on the following key challenges and marketing issues that need to be addressed. These challenges and marketing issues can be best summed up by a decision on what brand the product will be home to, whom the product will be marketed to, the ingredients and formulation of the product, the packaging of the product, can the product perform well enough in a sales forecast plan to exceed a $30 million dollar hurdle rate, and finally to launch or to test market the product. After reviewing Apollo Food’s data, their market research findings, and sales forecasts. A decision plan that addresses all of the key issues and marketing points has been created and will be

The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey 's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey 's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey 's products are sold in about sixty countries worldwide. In addition, Hershey is a member of the World Cocoa Foundation. The company has been topped to 384, compared with the previous rank 404, in 2013 (CNN, 2013). This paper is going to show the company’s international environment,