Sports And Professional Team Sport

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

The fans of a club and the public interest surrounding them are essential to the survival of clubs and leagues, as they provide revenue through TV rights, attendance admissions and sponsorship deals. Competitive balance is desired in sports because uncertainty in the outcomes of seasons and individual games leads to increased fan interest. This increased interest results in higher TV ratings, increased attendance and more sponsorships. Hence, this is why competitive balance is so important within sports. Competitive balance allows for maximum revenue generation.

Imagine you are a salesman and just made an enormous sell but you don’t receive any of the money you just brought in to your company. Well being an athlete at a top program is very similar to that scenario. College athletics is a billion dollar industry, universities generate so much revenue during the year it would only be fair if the players received a part of their share. On the other hand people believe athletic scholarships, meal plans, tutors, and a roof over their head is more than enough compensation.

A 2016 study by the NCAA revealed that there are nearly eight million students who participate in high school athletics in the United States, yet only 480,000 of them will compete at NCAA schools ("Probability of Competing Beyond High School"). Of that approximate 16% who become a student-athlete, an even smaller percent will graduate and become professional athletes. For example, data from the 2015 NFL Draft demonstrates that there is less than a 2% chance of playing in the NFL. During the 2015 Draft, there were 72,788 NCAA football participants, only 16,175 of those were draft eligible for the 256 slots which equates to a 1.6% chance of being drafted to the NFL. According to the NCAA, of the 256 NCAA players selected in the 2015 NFL draft 236 were from Division I FBS institutions, 17 were from Division I FCS programs, two were from Division II programs, and only one was from a Division III program. Student-athletes from the power five conferences accounted for for 200 of the 256 draft picks (SEC=54, ACC=47, Pac-12=39, Big Ten=35, Big 12=25) ("Probability of Competing Beyond High School", 2016). With there being a small percentage of playing professional sports after college, the importance of a college degree has become a priority for many student-athletes.

Arguably one of the most successful avenues of sport to expand globally is soccer. Soccer is played in more countries(204) than any other sport. (Klein, 2008) A perfect example of soccer as a brand that has expanded globally is Manchester United. In a case study by John S. Hill and John Vincent Manchester United’s Globalization in sport branding is examined through using David Aaker’s

College athletes are finally getting attention on the fact that they are not paid. I believe that whether or not it is college or pro sports they deserve a salary. These players put their heart and soul on the field and get nothing in return. In the articles “Athletes New Day” by Paul Marx and “College Athletes Should Not Be Paid” by Warren Hartenstine, the reasons for college athletes to be paid are very evident. No matter the case, if the students move on to pro sports or not after college, they should be entitled to some pay for their contributions. College athletes deserve to be compensated for their playtime in these sports, sales of products with their name on it, and even compensation for their injuries.

a.) Reaching temporary fans is all about timing. Often, the window of time to reach them is narrow. When communicating with them it is all about the value of the purchase and social interaction. Offering a memorable experience will resonate more with this particular fan. Local fans associate elements of sports consumption with a local, geographic aspect. The local community is a key component when attracting the local fan to a game. Stakeholders have a stake in the community, so reminding of this will reinforce the local affiliation with the sports team. The devoted fan segment should be targeted about personality, team, league, or sport. This fan will take advantage of free content via the internet on sport publications. Devoted fans are

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

New employees in the career of sports marketing lead by example from some of the most successful products such as the Red Bull energy drink and Skullcandy products. The most efficient way to be successful is to promote products with several sponsors. For example, everyone knows what Red Bull is, a sports drink known for its burst of energy right when we need it. The company has had great success taking a new approach on sponsorship. Conway argues in his article “A Sports Marketing Success Story” that “Red Bull wants to own teams and events. The company has a huge focus on brand management and ownership allows it to completely control how its brand

Wrestling is one of the more difficult sports when it comes to being in high school or college. It is not for everyone the sport is very demanding physically and mentally. To the point where it could seriously injure someone. In wrestling at the beginning of the season you will choose a weight class that you will wrestle for the season. On the day of the meet you have to weigh in and weigh the weight class you chose. Some wrestlers would do just about anything to make weight even if it meant making themselves throw up, dehydrate themselves, or starve themselves.

For rugby however, there are 15players on a team and the main objective of the game is to use the ball to have more points than the other team. In this sport a player can run, kick and pass with the ball but they are not allowed to pass the ball forward. It is a contact sport as the players can tackle the opponent/opposition in order to get the ball. There are three ways to score points in rugby, which is by a try, a conversion and a goal kick. A try is worth five points, a conversion is worth two points, and a goal kick is work three points. Therefore, this sport becomes a high scoring game. Rugby is played on a grass field with lines on it to outline the boundaries. At each end of the fields there are goal posts at either end with an in goal area, where players can score their points by placing the ball over this try line. One team defends and the other is trying to score points, the same as netball. Rugby consists of eight minutes and is split into forty minute half’s. At half time there is a ten-minute break then teams swap ends of the field. These are the basic rules, regulations and objectives of this sport rugby.

The world is filled with a wide variety of different sports that has begun to play a vital role in many cultures. Sports have begun to grow over the years, while fans are most of the population. Whether it is football, volleyball, baseball, or even bowling, these fans come in all sizes. Fans are significate to sports as they buy tickets to fill the stadium or sports gear to wear around and represent a certain team. Fans are what have made sporting events so entertaining. There are several distinct types and ways to classify the fans based on their dedication to a certain team. Sport fans can be classified into three categories according to their loyalty towards their teams: the casual fan, the fair-weather fan, and the die-hards.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Professional sports teams are commonly described using human characteristics. For example, teams are often characterised as being ‘successful’, ‘ambitious’ or ‘uncompromising’ (Tsiotsou, 2012). Such associations can help teams increase their fan base and attract sponsors, as both individuals and sponsors seek partnerships with brands that express their identity. While previous research has established a variety of scales to reflect products’ brand personalities, these scales do not transfer directly to sport teams which have distinct attributes and both compete and cooperate to ensure the success of teams and leagues. Competition often leads to the creation of team rivals which increase fans’ fervour. The current work seeks to explore and identify the key dimensions that form the brand personality of sports teams, which to date remain unclear and assess whether brand personality differs for individuals’ perceptions of favourite versus rival teams.

The business model of Real Madrid is essential to its development but in order to be implemented effectively there has to be market segmentation. In 2003 over half of the Spanish people considered themselves soccer fans, are nearly 80% men. About 60% of soccer fans in Spain followed Real Madrid and about 30% of spectators were women. The market in this case is segmented by behavior and geographic criteria. As far as behavior is concerned we have: sports fanatics, club and team loyalists, star-struck spectators, social viewers, opportunistic viewers and sports indifferents. Sports fanatics are the most loyal fans of Real who follow news, scores and statistics, usually they have season tickets and discounts and tend to spend a lot on merchandise and related products. They visit the website very often and try to be connected to the club with mobile technologies and personal computers. After sports fanatics, club and team loyalists are