Sports Broadcast Analysis of NBA Game: Use of the Televised Sports Manhood Formula in Sports Broadcasting

While 70% of the NFL players having African-American descent, there’s a difference between journalist and sports reporters, with 80% of the radio and TV broadcasters being White and 9% being Black. These articles, The Experience of Media and Race in the National Football League – An Existential Phenomenological Study (Fisher 2008), Depicting the Quarterback in Black and White: A Content Analysis of College and Professional Football Broadcast Commentary (Billings 2004), and Race and ethnicity in U.S. sports media (Davis & Harris 1998) examined the connections between Black NFL players and experienced media reporters. The data was recorded and studied, and main themes were acknowledged. The athletes report themes of: (1) the players’ view of how media coverage affects the NFL players, (2) the players’ perceptions of media personnel, and (3) the athletes’ perception of black quarterbacks. The study of the experienced media reporters’ meetings uncovers three major themes: (1) perceptions of how the media cover the NFL, (2) interrelationships with NFL players, and (3) playing quarterback in the NFL.

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the

In sociology, there are 3 paradigms. There is the conflict theory perspective, the symbolic-interaction perspective and the structural-functionalist perspective. From a conflict paradigm point of view, the essay would focus on gender and how the assumption that girls lack the same level of strength and stamina as men. The WNBA (Women National Basketball League) doesn’t get the same amount of respect as the males do in the NBA (National Basketball League). Another issue could be that the NBA players have a higher annual salary than an average teacher. A structural-functionalist approach could be focused on how it creates jobs (the NBA) and academically too. Basketball could also be focused on how

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Continuing to brain wash the young men today with the “sports is a mans world” mentality only helps to repeat the cycle of nearly oppressing women in the industry. It keeps men feeling secure when it comes to their masculinity, yet making a woman’s fight for respect a never ending struggle.

The article “Who Gets to Call the game?” by Doug Glanville covers a wide array of subjects with its overall message being on whether Jessica Mendoza or females in general especially those of color were given validity or even accepted by males to commentate on baseball games. Doug Glanville makes numerous points as to why women such as Jessica Mendoza do have the validity however they are not accepted by most men as Jessica could not start a sentence with “When I played for the Chicago Cubs...”, or how Jessica knows nothing and it would be like watching a game with a girlfriend who has no idea what was going on, women being given awards on baseball journalism, and how men who never played the game weren’t judged as harshly. A lot of men may feel that since Jessica mendoza or another female would not have much validity or be able to speak on a team’s actions whether during a game or off the field as she never played baseball and having no firsthand experience albeit the fact that she has numerous medals from the olympics in softball. Social media could most likely be responsible or at least contributing to the stigma that females don’t know what’s going on during a sports game or how the don’t understand how the game works. Glanville appears to be trying rather

It is also believed that female athletes become objectified in the media as an “attempt to limit female power, thereby reinforcing hegemonic masculinity” (Pederson,2002). Mass media and sports are one of the most commanding hegemonic social institutions and there is a strong link between athleticism and masculinity. It is due to this hegemonic masculinity that women, in many ways are considered inferior to men and treated as if they have no place of their own in sports, where only male power dominates.

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

Men display camaraderie in most commercials targeting men because it is where they are most relaxed. Whether it be watching or participating in sports, men tend to do these activities together because it promotes friendship and manliness. The key factor in these events is an absence of women. The lack of women in an environment helps to promote a continuation of a male dominated society. In fact, Signs of Life in the USA discusses the topic when it says “popularity of sports among men… offers them a chance to escape from the growing ambiguity of masculinity in daily life” (Maasik 86).

Astonishingly, sexism still exists and in 2002, columnist Stephen Moore expressed, allowing women to play in March Madness is “annoying” and the tournament would be better without them (McDonagh & Pappano, p. 237). He believes women in sports intrude and ruin “precious moments of bonding” (McDonagh & Pappano, p. 237). This all begins with the idea men are better than women. These mindsets believe men have superior talent and therefor deserve to have their own sports. They should not have to share with the lesser sex.

It isn’t just racial inequality that continues to exist and squander sports, moreover, gender inequality continues to demolish our shared collaboration to play sports for, in simplest terms, the pure love of them. When people say, “The World Cup” they generally mean the male world cup, and a lot of sports stations don’t even televise the female equivalent. There is also the sheer fact that the WNBA isn’t nearly as popularized

Women first started taking great strides in professional sports during World War II. When the male professional baseball players went off to war, a group of team owners started a professional league for woman (the All-American Girls Professional Baseball League). This league turned out to be successful. After the men came back from war, however the woman’s league could no longer sustain itself financially and had to shut down. Over the past twenty years, however there have been more and more professional women sports leagues opening and prospering. One such league is the WNBA (Women’s National Basketball Association), while the league opened being financially backed by the male league (NBA) over its first five years it has become a financial success with high profits and good TV ratings on major and cable networks. Some woman’s leagues even become just as or ever more successful that there male counterparts. An example of such a league in the women’s professional tennis tour which lately has had better television ratings and draws more fans than its male counterpart. In 2001 for the first time, ever the woman’s Final at the US Open Tennis Championship (the tours most prestigious played in the United States) was broadcast on a major television network (NBC) in primetime (8pm). Media coverage of women's sports is considered important because it increases the level of