Sports Clothing Industry

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7. Sports Clothing INTRODUCTION While this section evaluates the sports clothing market, it is impossible not to include sportswear items bought to wear for leisure, not just for active participation. The sportswear ranges cover numerous sports and outdoor activities, but the main ranges were originally designed for the following sports: •athletics training (tracksuits, shell suits, shorts, warm-up tops)•outdoor sports (jackets, fleeces)•football (tracksuits, replica kits)•racquet sports (polo-style shirts)•skiing, snowboarding and boarding/extreme sports (full range of clothing)•golf (branded knitwear)•rugby (shirts).KEY TRENDS The sportswear boom of the 1980s was originally construed as a passing fad, but, ultimately, it had a…show more content…
The fleece sector is the largest because the fleece has been able to replace so many other garments in the wardrobe — pullovers, cardigans, overcoats, tracksuit tops, sweatshirts — as a way of keeping warm for any kind of outdoor activity. Several other sectors had an estimated value of around �250m in 2001, equivalent to 9.1% each of the total market. Table 7.3: The UK Sports Clothing Market by Sector by Value (�m and %), 2001 �m % Fleece separates 500 18.2 Waterproof coats, jackets 250 9.1 Tracksuits/shell suits† 250 9.1 Football kits, including replica items 250 9.1 T-shirts, polo shirts 250 9.1 Accessories 250 9.1 Swimwear 200 7.3 Golf clothing 150 5.5 Indoor fitness-wear 150 5.5 Other, mainly sport-specific garments 500 18.2 Total 2,750 ‡100.0 † — including bottoms and tops sold as separates ‡ — does not sum due to rounding Source: Key Note estimates Waterproof coats and jackets, like other sportswear items, are bought primarily to keep up with fashions, rather than to engage in the rugged, outdoor activities for which they were developed. Foot-and-mouth disease reduced the value of the market for `actively used'

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