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Sports Heroes Research Paper

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there's an emotional connection that fans make when they see their sport heroes endorsing a line of shoes. it's something that they both physically and emotionally identify with. maybe they even think in their heart of hearts that the equipment will help them play a bit better - maybe not. but consumers always seem to walk a bit taller and jump a bit higher when they get their hands on the season's newest models. they certainly claim bragging rights, according to

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