Sports Illustrated Or Tobacco Campaign?

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

Today the tobacco industry is barred from directly recruiting celebrities to endorse smoking. Therefore, tobacco companies have begun to use covert advertising in movies. This has proven to be a very profitable tactic for the tobacco companies. Covert advertising in films have helped the tobacco industry to target new users of tobacco. In this type of advertising cigarette makers receive more advertising time for their money than just a quick glance of a cigarette pack or an advertising billboard. In almost every movie with covert cigarette advertising, there are scenes in which a few of the characters smoke; typically these characters are smoking in a manner that glamorizes the use of tobacco. (Tye, J. 2010)

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Many companies sway a consumer’s mindset by using emotional advertising. This type of advertising pulls at the consumer’s heartstrings and makes them act quickly without thinking critically. Strong images are used often in emotional advertising, as they provide a

In 2014, 24.6% of high school students reported that they used some type of tobacco product in the past 30 days (‘National Youth Tobacco Survey’). There are several factors that influence youth to begin using tobacco. Although it is clear that peer pressure can initiate smoking, multiple studies find that tobacco marketing causes an increase in youth tobacco use.

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

     Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14

Fashion designers would promote cigarettes and advertisements would be put in clothing magazines which were many of times being read by women. Cigarette brand Virginia Slims made an advertisement that said “We make Virginia Slims especially for women because they are biologically superior to men”. Companies would say anything to try and persuade their audience. Recently, people have become concerned with cigarettes advertisements being aimed at teenagers. While at the same time many anti-smoking advertisements are being put on to popular television networks for teenagers. MTV started an anti-smoking campaign, and encourages teenagers to live a “smoke-free lifestyle”. Studies have shown in 2000 approximately 14.9 percent of youths ages twelve to seventeen have smoked cigarettes before (NHSDA 69). The campaign is to improve teenagers attitudes, beliefs, and behaviors and create better, healthier life. Doctor Sally Dunlop stated that “it is increasingly recognized that the response of smokers to mass media campaigns is likely to be influenced by the kinds of messages broadcast” (66). 40 countries have placed bans on cigarette advertising, and scientist are retrieving the data to see if the bans have any kind of effect on society (Capella, Taylor, and Webster

have taken over every form of social media such as Facebook, Instagram, Snapchat, Twitter, and

Today in American society the social normality of smoking cigarettes is in a rapid decline. It seems with each passing year there are increasing numbers of legislation restricting where people can place advertisement and where smoking is even permitted. Smoking cigarettes for many years was a focal point in American culture projecting the image of this prosperous social status obtainable for everyone. R.J. Reynolds Tobacco Company, the creators of the “Newport Pleasure!” Advertisement heavily takes this progressive movement into consideration when creating the illusion that smoking is socially accepted. The R.J Reynolds Tobacco Company’s advertising campaign connects the use of logos and pathos extremely and effectively displaying their message. In order to recreate the social normality of smoking advertisers select a wide range of healthy-socially-active youth, place a campaign slogan that their consumers are unable to miss, and heavily doctor the focal elements of this advertisement.

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

The most compelling reason to ban tobacco advertising is the growing body of evidence linking tobacco ads to increased tobacco use, particularly children. Studies following a 1998 settlement prohibiting U.S. tobacco companies from targeting American youth have shown a steady decline, with the lowest levels in forty years of teenage smoking reported in 2015. Despite COTPA, Indian youth’s exposure to cigarette advertising has increased in part because of aggressive point-of-sale marketing, promotional support of music and sporting events, through social media, and smoking portrayed in Bollywood films. Multiple authorities agree that a ban on tobacco advertising has to be all-encompassing and free from