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Sports Mascots Research Paper

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Since the mid-1900s, the questionable legacy of Native American names used as sports mascots has sparked debate across the United States. "After 81 years, the Washington Redskins name continues to hold the memories and meaning of where we come from, who we are, and who we want to be in the years to come," Washington’s NFL owner, Dan Snyder, declared when faced with condemnations of the controversial name. While many uphold Snyder’s statement, others are offended, and are determined to eliminate all team mascots with Native American symbolism. However, the Washington Redskins are not alone in the debate against Native American logos and mascots. Any sports team should be allowed to represent themselves by using Native American words. Although research fails to indicate the first credible sports team represented by a Native American word, the first recorded teams were the MLB’s Atlanta Braves in 1912, and the MLB’s Cleveland Indians in 1915. Originally the Boston Red Stockings in the 1870s, the team changed their name in 1912 as a desperate hope to emerge from three consecutive 100-loss seasons. At the suggestion of the team’s president, the team adopted the title of the Braves. The name was selected because the club's new owner was a member of a political organization in Tammany Hall, a New …show more content…

However, this fact has changed drastically in recent years. In fact, these mascots are essentially making their team lose money. According to an Emory University sports-marketing study, MLB teams using Native American mascots cost themselves about $2.6 million per year, and NFL teams $1.6 million per year in revenue by continuing to use the condemned mascots. Despite successful seasons in 2010 and 2013 for Kansas City and in 2012 for Washington, the Chiefs and Redskins have suffered two of the NFL’s harshest brand falloffs over the last

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