Sports Outfitters Feasibility Study

team. The players are the main component in the sports business and deserve a fair salary for their talents.

The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his famous article "Marketing Myopia" in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i.e., dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic myopia, competitive myopia and efficiency myopia. Companies displaying one of these three elements are clearly distinguishable from innovative firms which embrace the marketing concept in practice and which have a much broader scope than is

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

The database consists of customers that have purchased items with the last 12 months and their demographic information. The use of the catalog, internet, and retail stores has enabled the company to capture customer information, cross-market products, and provide a convenient shopping experience for customers. The company’s customers are primarily females with a passion for the riding sport. The customers are affluent and luxury oriented who tend to choose to buy from the company for the high quality and premier products. The customer base shows high repurchase rates and has been very loyal customers.

is “bringing beauty to the south sound area”. The business has survived its first four

Items purchased online from the EMS store are those that include gear for high testosterone sports including mountain biking, kayaking and skate boarding. These sports require gear of best quality you would want to avail from the ideal store which is eastern mountain sports online store.

The Limited, Inc. is comprised of a unique family of brands. Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail

Based on the amount of information they provide about cycling I am assuming it is one of the best sellers. Thy do not simply show bikes they are selling, they provide advice, how-tos, classes and general outdoor tips. They appeal to the true outdoorsman and to those new to the activity. Everything is easy to find and once a category like mountain bikes is selected, the filters make it easy to find exactly what you are looking for along with a compare button that allows you to do a side by side audit of each bike. The compare button shows the stars, use, number of gear, and other important info to someone looking for the perfect product.

the two cashier mistake scenarios before evaluating how ethical they considered the actor was in

our business. As the president and the CEO of Bikes Bikes Bikes, I am proud to present to you the

Employs eight sales reps who are paid a salary and a 1 percent commission on sales.

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

My company, partners with businesses and present systems that contributes to their overall effectiveness. Recently, I had the privilege of attending a Microsoft conference that introduced Nike’s Chairman, President and CEO, Mark Parker as the guest speaker. Apparently, due to, demand fluctuations and stiff competition, Nike possess an abundance of excess inventory. Upon hearing this startling revelation, I immediately thought about the Adapting Supply Chains to Tough Times, case study I read the other day. However, the problem that I discovered with Nike is that it has multiple locations, that all have different inventory needs. For instance, the Air Jordan X Retro “OVO” might sell well on the west coast, but not as well in the east. Therefore, my dilemma was to incorporate components of inventory management that would fit every location. Obviously, I had already begun envisioning an effective inventory system for Nike before being asked to do so. Luckily, after the conference, Microsoft supplied lunch, which was a Godsend since my stomach was emitting embarrassing sounds. At any rate, since I have an affiliation with Bill Gates, I was assigned a seat at his table. By chance, Mark Parker was also assigned to the table, as a matter of fact, he sat right next to me. Clearly, it would not be proper etiquette for me to start discussing business after introducing myself. Therefore, I took the time to learn a bit more about Mark. First, he joined Nike in 1979 and from that point

My company, partners with businesses and present management systems that help companies become more efficient. Recently, I had the privilege of attending a Microsoft conference that introduced Nike’s Chairman, President and CEO, Mark Parker as the guest speaker. Apparently, due to, demand fluctuations and stiff competition, Nike has an abundance of excess inventory. Upon hearing this startling revelation, I immediately thought about the Adapting Supply Chains to Tough Times, case study I read the other day. However, the problem that I discovered with Nike is that it has multiple locations, that all have different inventory needs. For instance, the Air Jordan X Retro “OVO” might sell well on the west coast, but not as well in the east. Therefore, my dilemma was to incorporate components of inventory management that would fit every location. Obviously, I had already begun envisioning an effective inventory system for Nike before being asked to do so. Luckily, after the conference, Microsoft supplied lunch, which was a Godsend because my stomach was emitting the most embarrassing sounds one would ever hear. At any rate, since I have a good relationship with Bill Gates, I was assigned a seat at his table. By chance, Mark Parker was also assigned to the table, as a matter of fact, he sat right next to me. Clearly, it would not be proper etiquette for me to start discussing business after introducing myself. Therefore, I took the time to learn a bit more about Mark. First, he