Sports Social Media

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

Fisher, Eric. (2011). Sports Business Journal. 20 Great Uses of Social Media in Sports. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx

Social media has taken the world by storm for the last couple of years and because of that a lot of major league sport teams have needed to revise or make up a brand new social media policy for their players to adhere to. Many major league players, no matter the sport, love using social media to primarily interact with their fans and with social media growing, having stricter policies on the professional players are needed in order to have control of some of the things that are being said on social media. In March of 2012, the Major League Baseball (MLB) association constructed a new social media policy, which consisted of two different policies, one for the major league players and another one for minor league players. For this paper alone,

“Nowadays, fans can buy their tickets on an MLB team’s website, follow the tweets of players, “like” behind-the-scenes photos a team posts on Facebook, comment on a manager’s moves on team-supervised blogs and get updates on open seats, new merchandise and weather for the first pitch. In turn, teams hope that by communicating through social media outlets, they can better know their fans and build a loyal customer base, win or lose” (McKeon).

Information technology has influenced sports in many ways. Not only has it influenced sports in North America but also sports across the world. “In 1988, Stan Honey, Jerry Gepner, and Bill Squadron—three former executives at News Corp. and Fox Sports—founded Sportvision (http://www.sportvision.com). They used their extensive technology, sports production, and broadcast experience to create an innovative company that focuses on developing technology-based enhancements for the Internet, sports television, and new media platforms” (Shapiro). Sportvision has impacted sports like football, baseball, basketball, auto racing, horse racing, hockey, and a wide variety of

Social media has become a very valuable marketing tool. Companies have figured out that paying a celebrity to advertise their product is smart and more affordable advertising tactic. Today's athletes have figured out a way to not only cash in by signing lucrative endorsement deals, but they are also making big money by endorsing products on social media. A company by the name of Opendorse specializes in monetizing social media campaigns for athletes. The company ranked the the top five athletes who are getting paid the most to endorse products on Twitter. Each dollar figure is based on how much the athlete receives for posting one tweet online. In order to put this into perspective, a single television advertisement costs about

My article discussed the NFL using the popularity of social media to stream their games on Twitter; as well as talked about the contract with BAMtech extending to future plans for the NBA and MLB to do the same. Twitter had 2.1 million viewers of the New York Jets vs Buffalo Bills Thursday night NFL game. Including a pregame show beforehand Twitter had 2.3 million; these consistently growing leagues have found yet another avenue to broaden their product to more countries with streaming on social media. With the exception of a few outliers complaining about the video feed buffering the debut of Thursday Night Football on Twitter was a step in the right direction for sports streaming on Twitter.

In an article by Lindsay Stein titled Social media offers brands a new way to team with sports, the power of social media is shown when popular brand names use sports platforms to market their product. A company named Ignition helps companies use platforms such as the 2012 Olympics and Fifa World Cup to promote their product. Havas Media, owner of Ignition, acknowledged that these two events are a huge stage that needs to be utilized in their marketing. The biggest tool for companies to use to gain interest is the internet, which is a place for individuals that have common interest to communicate. In relation to sports marketing, sports blogs and forums are places where sports fans gather to express personal opinions. These two outlets give the sports fans a voice, and are perfect areas to market sports products. The topics in these blogs and forums vary, but the one constant is the love for sports. Ads are littered all over forums and blogs, which market all different sports brands. When researchers examine blogs, forums, Facebook, Twitter, and YouTube it gives them an idea of expected business outcomes and aid in directing marketing towards certain social groups. Two prime examples that Stein gives pertain to a well-known insurance company, Allstate. Taylor, a sports marketing firm, helped Allstate open a Google+ Hangout. The purpose of this was to connect fans with well-known athletes during the NCAA March Madness. This was the first time in history that a brand hosted a

Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being

Over a third (37%) of Twitter users will buy from a brand they follow.” With the enhanced technology that is found in our society, we constantly have it at our fingertips. Social Media is nonetheless frequently being used and onto our mobile devices. Progressively, social media accounts are created, especially on Twitter. DiMoro examines the social media effect explaining that,” Almost every team, league and sports association has a social media profile on Twitter. From the pros to the minors and from the high school athlete to the retired athlete, social media has been a force in the sports industry landscape.” The effect on social media is one way to market yourself. Therefore, it can directly influence a fan’s perception of that team or athlete. A view on Twitter statistics is quite astonishing and quotes, “During 2013 50% of Tweets regarding TV in the United States, a total of 492 million Tweets were about sports events. Sports events comprised 12 of the Top 20 Most-Tweeted-About TV broadcasts during the year, according to Nielson.” These tweets in regards to sports events are remarkable. Most people appear to be always tweeting about

"Stadiums Race to Digitize: How Sports Teams Are Scrambling to Keep Millennials Coming to Games - TechRepublic." TechRepublic. N.p., 2016. Web. 07 Dec. 2016.

To begin with, I would like to the definition of “fan” and “fandom” in general. After defining the term ‘fan” and ‘fandom”, I would like to narrow down into specific fan and fandom of sports. There are three questions to define the identity of sports fan: How Sports fans identify themselves? What is their passion? How do they differentiate themselves from other fans? Then I my second aim of this paper is to combine behaviors of fan and sports business aspects to look at the future style of sports fans. The last summer, I had an opportunity to work at sports business related company and read the article named “The Future of Sports 2015” published by Delaware North Companies Inc. This reading provided future analysis of 11 different sports related business to look at the future of sports business. This experience intrigued me to combine the knowledge that I explore from my first half of this paper and analyze the future of sports from the perspective of ‘fan.” Looking into these two questions help me to connect the relationship between sports fan at spaces and sports

Final Assignment ESPN is a network that is constantly evolving. Today the company is a Sports Media goliath that reaches millions of people through various platforms. Since founded in 1978, ESPN has been able to remain a staple in viewer’s homes through their unceasing creation of new segments and advancements with technology. With inventive ideas they changed the Sports News industry and made it more compelling for sports fans. The company altered the way we talk and view sports forever and was a true trailblazer in Sports Media.

Broadcasting the sport is so important to the growth of an industry such as sports. The more people watching, the more money there is to be made. That is why it is so important for the different companies and leagues to spread knowledge and televise events not only on a national level, but also an international

Football clubs have advantages that organisations in other industries do not, the availability of celebrity sportsmen and the media exposure of their events, leagues, teams and footballers themselves (Smith and Westerbeek (2007) list seven unique features of sport and corporate responsibility, mass media distribution and communication power; youth appeal; positive health initiatives; sustainability awareness, cultural understanding and integration and immediate gratification benefits.