Sports Social Media

Decent Essays
At its current rate, the relationship between sport and media is quickly adapting to the new emerging technologies and the way in which teams, sports leagues, and media companies deliver their content is changing with it. While radio and TV were staples of the way people consumed sporting events for decades, technology is changing and improving every year, making the viewing of sport much more dynamic and versatile. Moreover, as a result of social media, teams and leagues are building closer relationships with their fan-bases and delivering content in new ways. Finally, leagues are creating large-scale broadcasting deals with media companies in order to increase their revenue and expand their financial capabilities, which, in turn, limits the…show more content…
This medium allows sports teams and organizations to interact with their fans on a more personal level than ever before. Social media enhances the consumer experience for sports fans as well: “Sports fans are 67 percent more likely to use Twitter to enhance their viewing experience compared to non-sports fans” (DiMoro, 2015). Even players are having an impact on the interactions with fans, with most players having a strong social media presence on Twitter, Facebook, and Instagram. Consequently, the interaction between sports and media becomes much more complicated. With players being able to access and talk to any fan on their social media platforms, franchises and leagues are having to be vigilant in making sure that these interactions follow their guidelines and procedures as these players are representing their teams and the leagues that they play in. Because of this, most leagues have adopted some form of social media policies for their players and teams (Ortiz, 2011). Additionally, this new form of media also gives players a new method of increasing their personal brand and revenue outside of their contracts, with players like Cristiano Ronaldo having huge social media brand values (Dawson,…show more content…
The constant evolution of technology and the mediums in which fans can watch sporting events gives sport media an exciting, yet somewhat unpredictable future. Social media has also played a huge part in helping teams and organization interact with their current and potential fanbases, but this form of media also has its concerns. With major sports leagues signing large deals with media distributors to maximize their revenues, the ability for smaller media companies to be involved in the broadcasting and distribution of sporting events will inevitably come into
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