Sports Tourism

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

Sports are something that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether it's a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in between, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy.

You should develop information provided in P1. You need to consider why these links exist and why relationships are formed, explaining how they affect the organisations concerned. E.g.

Experts also believe that a way of compensation for the athletes are the facilities that they

Sport Tourists who travel to games can have the hotel included in the cost of the product. The sport product can also include ticket prices, parking, concessions and team apparel. Additionally, the product includes everything that goes on during a game. The wireless internet connection, the team on the field, and any raffles or giveaways that occur at the venue.

Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This framework was created by Professor Peter Figueroa to analyse the sociology of access and equity to sport (Amezdroz et al 2010). It comprehensibly explains the issues and ideas surrounding equity, access and equality in sport and physical activity. This framework is highly useful in determining how inequalities can be challenged to improve the access, equity and equality an individual has to participate in sport (Amezdroz et al 2010). There are five levels of the framework, including; individual, interpersonal, institutional, structural and cultural, all prevalent throughout society (Amezdroz et al 2010).

Over the years, the role of the college athletics administrator has changed significantly. Athletic departments no longer consist of just coaching positions they now have several positions that are non-coaching positions. Beizer stated (2015), “catalyzed by the explosive rise in popularity of college sports and the seemingly exponential growth of spending by universities to bolster their athletic programs, there has never been a greater need for professionals who bring both a dynamic and robust set of skills” (para. 1). Marketers understand the popularity of sports and have really made them a centerpiece of marketing campaigns for decades. With the size and the popularity of any sports the field of sports marketing has grown along with it. With intercollegiate athletic departments mission is to increase ticket sales and revenue sports marketing has a huge impact on making this goal happen. Sport marketing uses sports, in several forms to help sell goods and services (n.d.).

Sport plays a huge role in today’s society. It contributes to one’s health and fitness, social interaction, social and motor skills, patriotism, fun and entertainment. It also stimulates the economy and tourism leading to interaction between different cultures, for example the Olympics, and sport role models. Sports clearly are an important part of cultures and societies around the world as such events as the Olympics

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

The career of a sport management professional offers a large number of various positions. One such career is that of a director who specializes in promotion and development. “Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales” (Sports Management 1). The biggest part of their job is to provide a profit for the organization they are working for. Directors set up opportunities for the sports team to make money off of sponsors. They also set up deals with advertisers to pay a sum of money in exchange for their ads or products to be listed or shown at their sporting event (Sports Management 1). Good advertising and production of cash flow go hand in hand while promotion directors try to help them to succeed. Development and promotion directors play an important role in developing a profit for their organizations.

The Olympic Games is one of the biggest and most unrivaled sporting events in the entire world. At first it may seem like a huge plus or advantage for a city or nation to host this event. However on the contrary there are a lot of negative aspects that occur when a nation hosts this event. While the event is taking place, from the outside it looks like a state of the art, prestigious event that it is. Some of the problems that are caused by hosting Olympic games deal with, stadium development, local resident life, security issues, and many others that will be discussed. One of the big problems when dealing with a mega event such as the Olympic Games is the stadiums, which get built, and how they get abandoned or not used after the games are finished. This is one of the major problems surrounding the Athens 2004 games. Many of the stadiums and infrastructure are left untouched and abandoned to this day.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).