Sportsman Shoes Case Study Essay

Decent Essays
CM-chapter 1 case study
Competitive Strategy at Sportsman Shoes
Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift. Sportsman executives have done
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The company will also need to hire operations specialists to transition their manufacturing operations to produce the new shoe designs. Beyond hiring new staff, Sportsman also must consider the implications for current employees to help them successfully transition to their new work requirements. Therefore, there are several considerations they must address in the area of human resource management.

1. Following Sportsman’s shift in competitive strategy, what are some considerations for the company’s human resource management practices?
In order for Sportsman’s to find success in their new strategy shift, it will be imperative that they develop a strategic Human Resources plan that will capture all the needs required to facilitate the successful transition. The changes in Sportsman’s strategy will require some special considerations from the HR department.
The key considerations will be, implementing a smooth transition plan that will ensure adequate training and job placement is occurring with current employees so they have a chance to succeed in the new business model. Also, the human resources team will have to manage talent acquisition to accommodate the hiring of the proper individuals that will be needed to drive the changes to the plant and process that will occur such as engineers, managers, quality
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