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Spotify Case Study

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Spotify Case Study 1. What do the changes in the marketplace mean for the music streaming industry? Is that even the right definition of the industry? a. Spotify has gained recent competition with entities such as iTunes Radio and Beats By Dre, meaning that music is becoming more accessible to the general public without having to pay for each individual song you want to hear. People are catching on to Spotify’s idea of a monthly flat rate, which is creating more competition in the industry. Furthermore, it is has been discovered that this could be ‘inherently unprofitable’ for Spotify because their margins do not increase as they become larger. Yes, it is an industry because they do produce goods for a certain market.…show more content…
Also, expanding to more countries will open up millions of new users and higher streaming profits for the company. If they begin running large-scale advertisements, which will even further their membership numbers and brand awareness. All of these aspects could improve Spotify’s business and prove to be an even better competitor to Apple’s new
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