Spotify Intro and Swot

In recent years, the music industry has immensely changed from buying physical copies of an album to streaming songs online from services such as Apple Music and Spotify. The landscape of the music industry is slowly transforming due to listeners' transition from buying music to streaming music. Many think that these services are giving artists a run for their money, as less and less physical copies of their work are being sold. Due to this, artists are leaning to consider licensing out their music and corporate sponsorship. Yet many think that artists are "selling out" if they take this action. Yet, in the midst of the large upheaval, artists should be allowed to use their music for advertisement.

Creating this type of consistency and understanding of the customer would align with Spotify's unofficial mission statements, from Facebook: "Music for every moment. Play, discover and share for free" and from Twitter: "Give people access to all the music they want all the time - in a completely legal & accessible way." Visiting the Spotify website, there are people holding hands together, people lying around together, people singing along in a car together. People are together. As their About page says, "Music brings us together." Spotify is attempting to be a lifestyle brand in which people associate with not just music but with every day. Spotify wants to provide the soundtrack for people's lives. Their recent push to provided curated content based on moods and genres such as "Early Morning Gym Work Out" or "In the Zone Studying" makes light that people use music differently.

It is now able to track music played on the radio and on Internet services at a better rate per hour than their other system. ASCAP has expanded its surveys on music streaming services such as Spotify, Pandora, Apple Radio, and Rhapsody. As a result, more published work is being identified at a much higher rate. Therefore, ASCAP's songwriters have received an increase in payments. Last month, Pandora went federal court to battle against BMI, which is another song licensing company. The two companies are fighting over music royalties, and the trial will determine how much the Internet radio service is paying BMI’s songwriters and music publishers. BMI claims their songwriters and publishers are suffering because of Pandora, whose payout system paid $446 million in music licensing costs. Those recording costs are separate from the songwriting and publishing rights, which are handled by companies like ASCAP, SESAC, and

Artists who are signed to recording companies receive a separate royalty stream from their record company. This may be between 12-18% of the published price to dealers, which is the price at which record

Through a renovated design to their interface, which was once a free streaming listening policy, except for three countries, United States, United Kingdom, and Germany, they began charging three euros per month. In 2014, Last.Fm partenered with Spotify, and YouTube, cancelling their streaming services and focusing solely on the end-users needs and scrobbling more songs for them. Moving along to Spottify, which is a commercial streaming service, providing restricted rights to major recording labels including Sony. In, 2008 Spotify was started by a Swedish group by 2010, Spotify had grown to 10 million users. Lastly, Sound Cloud which is another Swedish started company, that is based in Germany is a n online music distribution platform that enables its users to share and promote their own songs. This company attracts more than 175 million monthly users and about 12 hours of audio is uploaded per minute! With that being said, all of the music social networking sites are just that. Platforms used to create music, promote it, or just listening to favourite tunes, Jukebox App is available for its users to find their favourite songs and listen to it during their time in a store. Making

Sony used an MFN clause in the Spotify/SONY agreement, which means that Spotify should match the best deal it cuts with any other label, automatically increasing its yearly advances if another music label negotiated a larger advance from Spotify, making sure that SONY does not fall behind other labels, and they have the best deal based on the percentage of market share, which keeps the advances rising without renegotiating its deal.

With a library of more than 30 million songs and easy access via most digital platforms, Spotify is popular for good reason. It's a great place to find favorite artists, create and share playlists, and enjoy exclusive live sessions. You also get better sound quality with the paid plan.

Music streaming has had the word “piracy” referred to people stealing music and money from the musicians and their management team for years. In the article “Streaming Showdown: Apple Music vs. Spotify vs. Pandora vs. Rdio” John Pullen pointed out that in 2001, the iPod sparked the music steaming industry (Pullen Pg.1). In the iPod’s early days was when all of this music piracy started when people discovered how to obtain music for free. However, many music files found on iTunes, iMusic, Amazon and Sound Cloud are purchased and downloaded legally, whereas some new music downloads may be advertised as a free download by the artist themselves. This method of offering a free song to the app subscriber is decided by the artist and their label.

The switch to streaming and music apps has caused a shift in the equal values of song sharing (Rau). Music Publishers have witnessed a change in the distribution of entitlements that was brought about by apps, like Pandora and Spotify. The rise of streaming has brought about a negative shift to music publishing that is causing issues like copyright reforms. Music publishers once believed that the shift of streaming would bring about a positive change in the business, but as of now it is an area of growing for the music industry as a whole (Chistman). Through the technological strains of the music business, music publishers get the luxury of discovering songs “that could one day become a generations’ anthem,” which can “shape a nation or maybe even the world”

Streaming has had a massive impact on the the music industry within the last few years. One of the most well-known impacts for the music industry, was the launch of Spotify in 2008, which has changed the way people listen to music ever since. It has been argued that Spotify do not pay out fairly to artists but this can also be argued to be due to bad contract deals with record companies. There are many recognizable examples of why mainstream artists are against music streaming, Lady Gaga claimed she only earned £108 from one million listens in 2010. Spotify is a legal service and pays to license songs from all major record labels and although Spotify pays royalties for all the listening that occurs on their service, they distribute nearly 70% of revenues back to the right holders, such as; publishers, distributors and the independent artists themselves.

Unlike piracy, streaming is a highly profitable market that strives to deter piracy. Spotify states on its site that it recognized the mass consumption of pirated music, and the small or nonexistent income it provides for artists, stating its mission to provide a legal and paid service to provide music and produce the revenue the artists deserve (“Spotify Explained”). Apple Music hosts similar business strategy, however focuses more on the mission of providing over 30 million songs on a 24/7 radio station in its mission statement (“Apple Music”). Therefore, it is absolutely true that piracy has but a small, mostly harmless effect on the music industry, as with streaming, which actually is a highly profitable market in the music industry.

Spotify’s mission is to connect millions of people with their favorite songs and create a service that people love to use. They believe that music should be easily accessible for everyone, as listening to music may enrich peoples lives. They want to make a win-win solution for both the people who are creating the music and the people who wish to listen to the music.

Over the past decade, cloud streaming has made its way into consumer’s lives. These cloud services allow users to access music from a central database via a website. Users can access this music for free. But only as long as they are connected to the internet. Consumers may also choose to purchase a subscription to these sites which eliminates advertisements and allows unlimited listening online or off. Cloud streaming services have made a large impact on the music industry. It has made such a sizeable impact that Billboard has created a chart for streamed music.

If you 're here reading this article, you probably already have a Spotify account. Perhaps you 're a student who 's taken our advice on getting a student discount on Spotify. But just in case you don 't or you 're just starting out and wanna get in on the fun, here 's a brief overview of Spotify and why you might want that thing I just said.

Online subscription based music services (like Spotify) compare lists of songs users have played using if statements and for loops to find recommended songs for us. If a certain percentage of songs are the same in the list of songs two users have played, the system will recommend songs to the first user from the list of the other one.