Springhill Country Guesthouse Essay

Qualitative research is flexible written form their results are ongoing and their conclusion can be changed while quantitative research is numerical, reliable, specific, data are collected by statistical analysis due to which quantitative are more accurate. Qualitative research uses open questions to find the depth of the information while quantitative research uses closed question, secondary data or experiments due to this it lacks the depth of the information and neglect the effect of the individuals which could be service provider, service users or other staff members.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

13. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Quantitative Research is using numerical data such as how many minutes, degrees, number of etc. Quantitative research is commonly used to research the number of thing for example there have been 5 members, 2 non-members and 10 monthly members attend a fitness class today.

1. Given a business situation in which managers require information from a database, determine, analyze and classify that information so that reports can be designed to meet the requirements.

3. Quantitative data is easily compiled into something meaningful because it is based on concrete data. On the other hand, qualitative data is presented in a raw form and needs

After defining the problem that Marketing wants solved, you need to determine the main thrust of the research. Which of the following research directions would best serve to provide an answer to the business problem that you decided upon?

For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research. This has been fired in later years with some thinking that a combination of the two is best practice especially in social

13. Distinguish between quantitative and qualitative data. Which type would be presented in a data

Quantitative and qualitative methods differ from one another as to their research design elements as listed below:

Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008).

Briefly relate this situation to each of the major stages of the marketing research process?”

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

According to Kothari (2008) qualitative research is concerned with qualitative phenomena which are related to or involve quality or kind. Qualitative research engages the collection and analysis of non-numerical data obtained from experiments, interviews, observations, and other resources involving statements and arguments. Research is conducted into particular context and non-numerical interpretive approach is used to produce narrative description of research data. Unlike quantitative research, this type of research considers the underlying facts behind the establishment of particular behaviors and assumptions. It is commonly used in behavioural sciences where the aim of research is to discover underlying motives of human behaviour.

There are also some differences between these study designs, which may cause some problems for the inexperienced researcher. “Quantitative research is objective; qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at