Sprint Vs Verizon Essay

Verizon has gone through many changes in the last few years. The communication industry is extremely competitive and this company would not have had a chance of forming at all, except for the government ordered breakup of AT&T in 1984. Their targeted areas of communication are cellular, paging and PCS services for corporate and individual customers. They have been trying to expand their business for corporate local goods and services.

This means that the next 3-5 years for the company, currently known as Sprint, looks promising. The merger may not create perfect business conditions for the company, but financial improvements will appear evident and Sprint’s legacy is likely to survive. However, if the merger does not go through, Sprint Corporation is still at-risk for closing its doors within the next couple of years. If Sprint does not merge with T-Mobile, and the executive leaders fail to develop effective strategies to revive its current financial situation, I am predicting that Sprint Corporation will no longer exist in the near

In order to identify Verizon's core competencies, a SWOT and Five Forces analysis was performed. The SWOT analysis showed internal strengths in technology diversification, a large and talented employee resource pool, and an expansive network footprint. Internal weaknesses were revealed that centered on post merger issues such as corporate culture issues, impending workforce retirements, and a lack of systems or process consolidation. External opportunities include the potential to further capitalize on incumbent status, diverse markets, long distance, and brand identity. Finally, external threats include government regulation, substitution, and a weak economy.

The companies are generating cash in what most individuals would say is a substantial manner however, when looking at each organizations debt load, operating expenses and ratios analysts and investors can learn that the cash being generated is far less then what both Verizon and AT& T need to earn in order to consider this a substantial manner for both companies. Both companies in particular Verizon are picking up large amounts of debt however, as they pick up debt both companies are maintaining a profit.

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

After reviewing all the items previously mention, Verizon appears to be in a much better financial position then does Sprint. Cash flow and cash on hand also would indicate that Verizon is in better financial position. One reason is because Sprint issued more stocks ($18M) which indicates they are in need of more capital / liquid assets. With a negative net income it is easy to see that Sprint is not performing near as well as Verizon. This is important to consumers as well as investors. With cellular companies trying to expand to meet the ever growing data needs of the consumer and their desire to sign customers to long term contract, consumers will want to know that the provider

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).

CEOs of Sprint and T-Mobile have had quite a confrontation on popular social media platform Twitter.

There is the presence of bureaucratic structure. Verizon Company has a very clear hierarchical power arrangement. It is headed by a CEO, Lowell McAdam, and other executive leaders, and then section leaders under them and finally the employees (Freifeld, 2012).

Both companies other ratios that are both similar and different. A further similarity between the two companies the average collection period of only 45 days, even with this similarity the vast difference in the two numbers that create these ratios are overwhelming. While Verizon had little changes in neither their accounts

Some of the products they have in their cellphone section is the new iPhone, it has a touch screen and internet capabilities. AT&T also has the first live video feed phone, where you can talk to each other live, but only a few phones have this feature, they are sure that other companies will follow their lead. Also, most newer phones have the walkman radio, e-mail, IM, Internet access and also have MP3 capabilities. This product was sure to please the younger consumers. In addition, AT&T wireless is the only company to offer rollover minutes and the unity plan. The Unity plan is were you can call any land-line that is an AT&T subscriber and any AT&T cellphone without having to use your “any-time” minutes. Discounts are offered to their employees and the public that work for various coorporations

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the