Spriware Case Study Essay

Top-management was looking forward to a Europe wide marketing strategy, in contrast with their subsidiaries which maintained that country profiles varied and marketing in one country would not be the same as marketing in another. Management wanted to adopt a Europe wide strategy so as not to lose out on market share else where in Europe. A single country approach would

This first strategy calls for the creation of more sales without changing the original product, which can achieved through the four P’s of marketing. The next strategy, market development, allows the supplier to find new markets for their current products by using demographic markets to see where the greatest revenue will be based on the target group you are selling to (seniors, teens, etc.). Product development is the next strategy which focuses on new products the modification of current products. This strategy is rather important as without evolving products to meet the ever changing needs of current and potential companies can see a loss in sales and would limit their ability to be competitive in the market. The final strategy is diversification. This strategy calls for companies to attain current or new businesses allowing them to “diversify” their offerings and break into new markets.

Globalization strategies have been an issue for any organization that intends to increase its international presence. Free Range Foods has decided to grow operations in France, the United Kingdom, and other regions throughout the globe. The recommended strategies Free Range Foods should consider utilizing in order to strengthen its position in the international market are 1) Merger and Acquisition/ Takeover and 2) Strategic Alliances. Both strategies are effective in obtaining an entry into the

Strategic intent: entering the Dutch market reaching the objective of the increase of international sales.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

They include: Increasing the particular core enterprise, increasing by sub-segmenting buyers and also increasing nearby opportunities. It is strongly recommended that the chief leaders start the procedure by considering the progress likely from the found core enterprise and/or the particular opportunities and also progress likely connected with creating revolutionary price propositions at under functioned buyer organizations.

It also states in the textbook strategic marketing problems it defines market development strategy as a strategy where an organization introduces its existing offerings to markets its not currently

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

As the business of the packaged ice company I feel compel to revisit my strategies with the way I conduct my business; I am doing well but I am not performing at my full potential. To provide the best service and products I would delve a bit in the marketing strategies. I will develop marketing penetration, marketing development strategies and value propositioning strategies.

1.Briefly describe reasons for Phillips and Matsushita to operate internationally. Why do they do it?
Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g., localization, transnational, global).

Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.

Sales can be increased by entering, creating, or targeting fast growing markets, and profit can be increased by lowering the cost of goods, and/or increasing revenue. And by entering foreign markets a company can follow its customers abroad, attack in a competitors home market, use foreign production to lower cost and protect that market, bypass certain political issues, acquire technology and know-how, and geographically diversify their market to increase profits,

An application into the case of Lincoln Electric shows that this company is correct in doing international expansions. Such actions are suitable for the market development strategy when the company wants to increase sales outside the domestic market. In addition, because of diversified markets during the global expansions, this company has customized products to fit for or developed new ones. Thus, it is changing towards diversification strategy. The both success and failures of Lincoln during the international expansions are helpful for other industries. Importantly, a thorough understanding of the local is a key for international expansions (E. Porter,

The primary marketing objective is to develop a marketing plan and to identify new neighborhood for the expansion. Based on this goal, the company expects to gain more market share with an

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.