Spy TV: The Threat Of Interactive TV By Ron Kaufman

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Spy TV: the threat of interactive television By Ron Kaufman "Television's message has always been that the need for truth, wisdom and world peace pales by comparison with the need for a toothpaste that offers whiter teeth and fresher breath." -- Syndicated humor columnist Dave Barry Interactive television (iTV) is coming to living room near you! No need to run out to the store to pick up a Snickers candy bar or box of Frosted Flakes cereal, you can order them through your television right after you watch the commercials. In fact, by ordering certain things, the interactive television will show commercials for other products of a similar nature. So soon, you'll be ordering Milky Way bars and Fruit Loops cereal with ease. Smart television is…show more content…
The television will customize itself to fit your profile. Everything you do on the iTV will cause the unit to react and respond. "Your TV will customize and personalize itself to your desires," explains Burke. "It will learn to anticipate them and help you choose hours of programming. As you sit in your living room, relaxing, letting go, a world of information and convenience is going to open." Spy TV is book ahead of its time. The book points out the advantages of iTV such as advanced E-commerce and fast picture-based access. There is also, however, issues surrounding a loss of personal privacy and the intense targeting of children with iTV techniques. Your child's favorite TV characters could start personally selling corporate products or speak during the commercial break: "Gosh [insert child's name here], I sure like watching TV with you." Interactive TV opens up your home to the constant intrusion of corporate sponsors and broadcast networks. "TV has always sought to keep its audience living in a small, artificial world, no more than ten feet from their sets. We have all been encouraged to spend evenings, weekends and family holidays with simulated friends and their vicarious thrills," states
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