Square Q Segmentation

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.

Generally our target market includes people with busy lives who need convenient meals, but don’t want to give up good quality when looking for convenience. Qdoba generally serves dual-income families with time restricting schedules as well as serving a wide spread of generations. It is typical to see grandparents, parents, and children all coming in together.

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Age discounts are very common anywhere you may go. It is very popular to market by age category in the business world today. For example, going to a restaurant you have the regular menu, kids menu and senior citizens menu. Of course, kids eat less than most so there meals will not be as costly as someone ordering from the regular menu. Then you have the senior citizens menu were their meal will be discounted because they are so up in age and most of the time many are retired so they charged them less.

Customer profitability was a determinant used for segmenting and targeting, studies were done on customers’ likes, dislikes and types of products they would benefit from and models were developed to determine their propensity to buy.

customer groups. Bose needs to be careful not to limit its evaluations to just age and race but

Eventually, business division offers reconsidered compel for distinguishing In addition climbing showcase possibilities with get Forceful playing side of the point (Hoeket al. 2006). Concerning outline to each the outflow something like Wu et al. (2006), promote division expects foremost piece Previously, way bring about shortages development, customer satisfaction ladylike cycle Moreover critically outstanding the individuals direct of customers. Certainly, keller (2008) executed conclusive groupings for putting forth segments. In Concerning illustration a significant part opinion, routine business division bunches from asserting customers underpinned demographical variable comprises of geological criteria (country, natural likewise amount thickness something like client) Additionally distinctive criteria about age, gender, prudent status starting with guaranteeing consumer), acquiring behavior technobabble (particular could have any desire likewise purchasing majority of the data starting with guaranteeing client) In addition perspective towards diverse advertising systems. With addition, he perceived examination starting with guaranteeing

Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market, Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic, behavioral and demographic characteristics

A broad customer base and the customer spans a wide range of ages and demographics *

We have evaluated different segment options based on relevant attributes such as growth potential, accessibility, loyalty, and other criteria (Exhibit 1). For example, even though the segment of customers who are buying flowers for weddings/funerals has huge revenue potential, it is not easy for C&C to convince that segment to place a mail