Sri Lankan Apparel Industry : Mas Holdings Post Mfa Essay examples

Cue is an Australian fashion retailer, which has been in operation since 1968. The company opened its first story in Sydney, but has since opened a number of shops across the country. The retailer focuses on fashion, which is creative, innovative and youthful. The company has become one of Australia’s most loved and Marie Claire readers awarded it with the title of the Best Australian Fashion brand in 2015-2016.

As a child, I have always been a visually observatory person. Patterns, textiles, and fashion have always been high interests of mine. My childhood consisted of many Barbie dolls as toys, and it wasn't the Barbie dolls that I wanted to play with, but the clothes that I loved to collect and interchange between the dolls. Creating different outfits for the dolls made me feel as if I was making my own mark in fashion. As I grew older, begging my mother to purchase fashion magazines like Vogue, Elle, and Harpers Bazaar were typical and became expected. While flipping through the pages of fashion magazines, I was enthralled while examining the latest trends from celebrities and models. This is what influenced me to want to work in the fashion industry.

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

Upwards of seventy thousand Tamil civilians were killed and hundreds of thousands were displaced (United Nations, 2000). Worldwide it is known as the May massacre and black July. The systematic killings of the Tamils were considered genocide. The United Nations (2000) states, that genocide is the “ [perpetration of] violent crimes with [the] intent to destroy, in whole or in part, a national, ethnic, racial or religious group”(P.337). The genocide against Tamils has been going on for years and the Sri Lankan government has not been brought to justice. Till this day, the surviving Tamil civilians are kept in concentration camps where many men, women and children get tortured, kidnapped and raped. According to the Sri Lankan government, these camps were made for rehabilitation purposes. David Keen (2014) states that the use of the camp is, “a dramatic practical expression of the fact that the Tamil population as a whole was considered suspect in relation to rebellion and terrorism” (P.10). Even after the genocide and the victory of the civil war, the Sri Lankan government still has not done anything to bring equality amongst its population. Let alone any sort of independence for the Tamil civilians. The newly elected President, Mahinda Rajapaksha opted to take Sri Lanka down an authoritative road (stone, 2014). He has brought other members of his family to governmental positions creating a permanent family line of non-democratic leadership. The instability and corruption within the government will assure that the Tamils will continually be

b. Does the issue of branded vs. private label enter into this consideration? Why or why not?

The first Lululemon store was initially created as a place for people to gather to learn and share ideas about a healthy lifestyle. As the company expanded, Lulu could no longer target every individual walking into the store with knowledge of healthy living. At this point, the company shifted its focus to educating their employees who could positively influence everyone who walked into the stores. The thought and reasoning that went into the first Lulu store has continued as the company has grown. It has continued to target active people while pushing everyone towards a healthy lifestyle. Its main target market is young woman, between 15 and 34 years old, in the middle to upper classes. One of

Although the Chinese apparel manufacturers would lose profitability due to rising cotton prices and competition from emerging countries, they stand to gain the most from the removal of U.S. quotas and tariffs. According to the author, in 2007, 95% of the 20 billion garments Americans made were purchased overseas. Due to U.S. trade barriers, China’s share of the U.S. apparel import was only 30%. Once these barriers were removed, Chinese apparel would flood the American market due to their low cost and dominance in garment manufacturing. Experts predict that China could eventually supply 85% of U.S. apparel. As they increase their market share in the

With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?

Rivalry among existing competitors: The apparel industry is highly competitive with a great number of both local and global competitors. As the market is mature, its growth is small. Accelerated growth and expansion to new markets are not easy goals to achieve. The barrier to get out of the industry is quite low for distributors, but high for producers. Most fashion manufacturers moved their production base to low-cost countries like China as wage and raw materials in developed markets like Western Europe are high. Besides, there is no great discrepancy in terms of quality of products, so customers make their purchase choices based on price and brand recognition.

In India, about 670 industries are completely reserved for very small companies, which means that the economy lose the benefits of scale, don’t get foreign investments and are unable to compete globally. In 2001, the average Indian clothing company had only 50 machines, compared to 500 in the typical Chinese plant. The same problem

The Fashion Channel (TFC), founded in 1996, is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks, TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network, focused solely on fashion and fashion related programming, but still manages to reach almost 80 million US households that subscribe to cable and satellite television. To date TFC has been able to experience growth in spite of having no clear segmentation, branding, or positioning strategy. Dana Wheeler, a recent hire as TFC’s Senior VP of marketing, was tasked to fix this.

According to the data, the total volume of textiles exported from China has started a continuous rapid growth since 2001 (the year of China’s accession to the WTO) as shown in the first graph above, which roughly

For more than 25 years in the late 20th century and into the 21st, the island nation of Sri Lanka tore itself apart in a brutal civil war.  At the most basic level, the conflict arose from ethnic tension between Sinhalese and Tamil citizens.  Of course, in reality the causes are more complex, and arise in large part from Sri Lanka 's colonial legacy.

Over the years I have heard stories from my relatives about how much I would like painting my aunts’ nails, wearing my mother’s heels, and debating everyday on what I wanted to wear for school. Matching my clothes, having my nails painted, and having my hair nicely done everyday, were a must for me as a child. Along with always trying to enhance my composition, I have had a love for shopping ever since I remember. Although fashion has always been a focal point in my interests, there has been another prominent factor, which also relates to my career choice just as fashion does. Math is the answer to anybody who asked me what my favorite subject in school was, making it another one of my passions in life. The process