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Sri Lankan Tourism Industry

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SRI LANKAN TOURISM STEPPING TOWARDS A NEW ERA

Membership Number: 12313667 Word count : 3190

Chartered Postgraduate Diploma in Marketing (Level 07) Unit 01 – Emerging Themes

Membership Number: 12313667 Tourism as an emerging theme
Tourism industry includes, attracting tourists from local and foreign nations. Now- a- days, most of the countries highly pay their attention on upgrading tourism industry as it boosts the economy and finally the countries will be benefited from the industry. Country to country the target markets and product types are different. That means countries like Dubai, Switzerland promote tourism as a luxury product but countries like India, Malaysia, Maldives and Sri Lanka promote tourism as an economic product where …show more content…

Sunday observer is another impotant week end news paper which records high sales in Sri Lanka. Proffessionals, business people , students of proffessional bodies refer this news paper and there are special pages for local and global emerging issues.

DAILY FT business news paper publishes buniness news in every week day. The online edition and the paper publications are popular in sri lanka as it records considerable amount of sales.

LMD is monthly publication of business highlights. The customers of this publication are the business crowd and LMD is popular among various business professionals as well.
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Membership Number: 12313667

The marketer is a UK publication, through which we can reach the international customers and it is popular among the marketing professionals as well as other business professionals.

How the publisher will be benefited through this article
Though this special article, one of the major emerging themes in Sri Lanka as well as the globe is addressed since almost all the countries keep their eye on tourism industry. Through this article, the focus is given to the changes applicable to the tourism business in Sri Lanka due to world economic changes and the institutional decisions. This adds benefits to the publisher in various ways. Discussion of the prevailing issues will attract more readers. Tourism is one of the major emerging themes, as discussions and

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