SRI LANKAN TOURISM STEPPING TOWARDS A NEW ERA
Membership Number: 12313667 Word count : 3190
Chartered Postgraduate Diploma in Marketing (Level 07) Unit 01 – Emerging Themes
Membership Number: 12313667 Tourism as an emerging theme
Tourism industry includes, attracting tourists from local and foreign nations. Now- a- days, most of the countries highly pay their attention on upgrading tourism industry as it boosts the economy and finally the countries will be benefited from the industry. Country to country the target markets and product types are different. That means countries like Dubai, Switzerland promote tourism as a luxury product but countries like India, Malaysia, Maldives and Sri Lanka promote tourism as an economic product where
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Sunday observer is another impotant week end news paper which records high sales in Sri Lanka. Proffessionals, business people , students of proffessional bodies refer this news paper and there are special pages for local and global emerging issues.
DAILY FT business news paper publishes buniness news in every week day. The online edition and the paper publications are popular in sri lanka as it records considerable amount of sales.
LMD is monthly publication of business highlights. The customers of this publication are the business crowd and LMD is popular among various business professionals as well.
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Membership Number: 12313667
The marketer is a UK publication, through which we can reach the international customers and it is popular among the marketing professionals as well as other business professionals.
How the publisher will be benefited through this article
Though this special article, one of the major emerging themes in Sri Lanka as well as the globe is addressed since almost all the countries keep their eye on tourism industry. Through this article, the focus is given to the changes applicable to the tourism business in Sri Lanka due to world economic changes and the institutional decisions. This adds benefits to the publisher in various ways. Discussion of the prevailing issues will attract more readers. Tourism is one of the major emerging themes, as discussions and
Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both
The course, examines the economical, social, political, and environmental aspects of Tourism. Students develop specialised business skills and they will have the chance to focus their studies on administrating tourism businesses, transportation, and the framework where the businesses operate (legal, political and human resources framework).
First of all, what does tourism mean? Tourism is an activity carried out by any person or group of people who are going from one place to another or from one country to another in order to visit a particular place or several places. Tourism can used for entertainment or relaxation and to learn new information about other cultures (Lundberg 4).
Tourism creates jobs directly through the tourism industry and indirectly in sectors such as retail and transportation. When tourist spend their money on goods and services,
In summary, despite all the obstacles USA Today has encountered they have survived the cultural changes and demands of their customers. While other company’s close their doors because they are unable to transform, or keep up with technology USA Today continues to keep it customers all while generating and collaborating with businesses to maintain as the top newspaper seller. Bland or not, USA Today has climbed in circulation from no place to 2nd place right behind The Wall Street Journal (Ludlow,
Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).
Tourism & hospitality is one of the world’s rapidly growing industries as income is generated through the expenditure of goods & services required by tourists. The tourist is therefore very important to the wellbeing of many countries.
Another aspect of impact of tourism on a country’s economy is that it facilitates the expansion of the market of goods and services. Foreigners come to a country willing to spend money on different goods and services, thus increasing the amounts of sales. This is a great chance for producers and service providers to receive larger profits. This concerns not only hoteliers, tour operators, and souvenir shops owners. Public transportation, retail stores of different kind, restaurants, and cafes benefit from international tourism. Obviously, if these industries are in demand, businesses will be expanding. On the one hand, it means that more money is paid to the budget. On the other hand, profits generated by the owners are spent inside the country, affecting almost all the fields of the
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?
Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.
The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The
The tourism industry of India currently holds the third position among the countries with fastest growing tourism industries over the next decade. It is an industry, which is economically very important and is growing rapidly. According to the World Travel & Tourism Council, tourism generated around INR 6.4 trillion or 6.6% of the nation's GDP in 2012. Tourism sector is expected to grow at an average annual rate of 7.9% from 2013 to 2023.
Tourism is important to the world because of the amount of income it brings into countries and it promotes interconnectedness throughout the world. It provides people visiting the country of their choice with the services while they are there in exchange for the visitors boosting the country's economy. It helps provide jobs to the residents of the country that are being visited not only in the tourism and service industry, but also in the manufacturing industry as many people leave their vacation destination with souvenirs in hand.
Policy and planning directly related, despite being completely different types of processes, they both confront the same issues, that being the overall future development of a destination. This essay reflects on policy and planning in the tourism industry. Beginning with the purpose of tourism policy, underlining why policy and planning is important, how it is utilized, and finally the benefits to tourism development. Utilizing examples from Kenya, United Kingdom, New Zealand, and Croatia to further illustrate why tourism policies and planning are necessary in destinations.
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry