has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier positioned as a germ fighter focusing more on the process than on the result.Pepsodent have experimented with its positioning althrough its life by
are currently aiming their products at a saturated market segment. 2. Their wage costs are forever rising. 3. There are some quite high supply chain costs that Nokia are currently paying. 4. Lapse has opened up space for other operators 5. The N-gage is considered a flop because of its poor design. 6. Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. 7. Slow to adopt new ways of thinking: e.g. clamshell phones which
Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.
through it. I express my sincere gratitude to Prof. Dr. A.M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject. He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment. I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project. Last but not the least I would like
of inaccurate location information being used against someone. "The device has the potential to ruin people's lives because it has the potential to give an incorrect location," another participant said. "For example, if a husband were to track his wife's car, she may have gone shopping, but it's showing the location of the car in the street next to the shopping centre, this could cause many trust issues to arise unnecessarily," the participant said. Abbas' research has also found concerns about