St. Jude Hospital Essay

St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

Children’s Miracle Network, headquartered in Salt Lake City, Utah, was formed in 1983 by Marie Osmond, John Schneider, Mick Shannon and Joe Lake as what started out as a Telethon. The company then quickly expanded into a major non-profit organization. Throughout the late 20th century, CMN employed multiple fundraising tactics and acquired various corporate and celebrity sponsors (About Us, 2016). Since 1983, CMN has raised over $5 billion to aid over 170 children’s hospitals, support research, help families financially and generate awareness (Financials, 2016).

As you all know, I have spent all of my professional career at ALSAC/St. Jude. Throughout this time, I have witnessed some amazing things that until this past month I think I have taken for granted. And I am not just referring to the miracles our doctors perform every day for our patients.

Since 1962, St. Jude hospital has been a symbol of hope for children and families in the need. As one of the world’s premier pediatric cancer research centers, St. Jude hospital continues to provide the quality of research and treatment relying on the support of many donors to continue its lifesaving mission of finding cures and saving children.

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

St. Jude Children’s Research Hospital is the number one worldwide organization for children's cancer and other serious childhood diseases. “St. Jude has helped improve the survival rate of childhood cancer from 20 to 80 percent”(Young). With your help the families of the children with illnesses pay absolutely nothing throughout their time and stay at St. Jude, making their child's condition and health their only and number one priority (About St. Jude’s Research Hospital). The amount of money that is donated to this hospital benefits not only the patients there, but convalescent’s all around the globe. St. Jude Children’s Research Hospital is an organization in which you should donate your money because all of the money goes into paying for the patients’ care and stay, the breakthroughs that they make are shared so doctors everywhere can help more children, and they have improved the survival rate of children’s cancer.

Danny Thomas founded St. Jude Children's Research Hosptial in 1962, it was built in Memphis Tennessee. The build was designed by Paul Revere Williams an African American Architect. The reason this is important, St. Jude is the first fully integrated hospital in this era. The families of the St. Jude patients would need a place to stay while their child is receiving care. This created another opportunity to integrate a hotel in Memphis. St. Jude not only made a difference in taking care of kids they were breaking down racial barriers. St. Jude is a non-profit organization that provides the best care for kids with cancer. Parents magazine named St. Jude the #1 rated cancer care center for kids in America. St. Jude research has made a huge difference

St. Jude’s Children’s Hospital, with its interesting history and untiring devotion to the world’s children who battle cancer, remains an iconic medical institution. Uncertain to where his life was directing him, Danny Thomas battled, for many years, about his future. Danny called on St. Jude Thaddeus for guidance with this decision. Danny Thomas knew that he wanted to change lives for many children and families, but was still unsure on how to do so (“St. Jude Children’s Research Hospital” 1). Danny knew he wanted to build a hospital for children, so in 1955 Danny and a group of

St. Jude Children’s Research Hospital, founded in 1962, is a pediatric treatment and research facility focused on children’s catastrophic diseases. The hospital costs about $2 million a day to run no family ever pays for their child to go to St. Jude. I chose this organization because St. Jude does a remarkable job taking care of children in need. If I ever volunteer at a hospital, St. Jude would be at the top of my list along with Children’s Medical Center.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay” (St. Jude Research Children Hospital 2017). Subsequently, their mission statement clearly identifies the organization’s reason for being; as a result, they successfully guide and inspire moral conduct. Their mission statement combined with their core values form the core ideology; “Core ideology is the central identity or character of an organization” (Johnson, C. E. 2016).

The action I want people to take is (donate money, sign this position, volunteer time, etc.):

The Johns Hopkins Hospital, located in Baltimore, MD, is one of the greatest institutions in modern medicine. Established in 1889 from the donation of philanthropist Johns Hopkins, the hospital and university serve millions of patients annually for emergency, inpatient, and outpatient visits. Patient care is the focus of Johns Hopkins vision. The hospital uses quality care and innovation to enhance patient care. It is the hospital’s goal to have great precision, safety, comfort, coordination, and improved workflow to achieve an outstanding customer experience. An added feature to the customer experience are the design elements that can be found flowing throughout their newest facilities which helps foster healing and stress free environments. From the dramatic art collections that fill the walls and windows of patients rooms, to its 20-year reign as U.S. News and World Report’s “Best Hospital”, Johns Hopkins has made its mark on society. At some point, however, every great dynasty loses its ranks. Unfortunately, Johns Hopkins is no different. With the creation of a federally-mandated patient satisfaction survey for Medicare and Medicaid reimbursement, the stakes for high ratings is of fiscal importance. In an effort to increase its patient satisfaction ratings, the hospital created performance measurements to highlight strengths and areas of improvement with patient outcomes. The implementation of this new initiative, the Patient Toolbox, considers the fundamental reasons

Traditional hospitals using standard medical treatment and Western-educated personnel tend to treat the patient's physical being while ignoring other equally important aspects of the patient and the caregiver. Fortunately, healing hospitals have transformed the concept of healing through the principle of "Radical Love." Recognizing the equal importance of physical, mental, emotional and spiritual wellbeing for all members of the hospital environment, Radical Love enhances the entire wellbeing of the entire community.

The Make a wish foundation is a non-profit organization that grants a single wish to children with life threatening medical conditions. This foundation was founded in 1980 in Phoenix, Arizona. Unfortunately, many of these children spend day after day in a hospital room missing out on school, going to birthday parties, playing outside, and other activities the average child would get to participate in. Some of these children are so young it’s hard for them to understand why they are forced to be confined in a bland room where they are poked with needles and are going through surgery. This can cause them to become frustrated with their parents, because while they are being treated all they really want to do is be a kid. With that being said this can add a lot of extra stress on the parents of the child. What make a wish accomplishes is a way to relieve some of that stress both the parent and child are feeling and replace it with hope. Each child that qualifies to have an organized experience of their choice free of funds thanks to donations.