St. Jude's Research Paper

St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

Purpose: To inform my audience that there are kids out there that need our help and to have the audience persuade to donating.

St. Jude children’s research hospital is a non profit hospital where patients do not have to pay for care. St. Jude produce many heartfelt commercials to get the public to know about them who they are and why they should donate. Besides newspapers, and billboards, commercials where the best way to advertise, now a days social media is the way to go. St. Jude’s children’s research hospital should make less commercials to promote themselves and step into the new era where the benefits will be obvious and better than what commercials used to provide them. There are many ways to promote oneself on social media to reach various audiences and to get their point across. St. Judes should sell themselves online to the public and gain important support

Each year, students orchestrate THON, a Penn State student-led philanthropic organization that raises money for Four Diamonds and Penn State Hershey Children’s Hospital. Throughout the year, students coordinate fundraisers and a 46-hour dance marathon to cover costs that insurance companies will not cover and attain funding for pediatric cancer research. At Penn State, I intend to be a part of this phenomenal organization. Within THON, I plan to continue my leadership through becoming a committee member. Fundraising is an essential component in any kind philanthropic organization; therefore, participating in canning weekends, becoming a committee member, and raising money. All of the money raised through THON benefits Four Diamonds at Penn State Hershey Children’s Hospital for groundbreaking research in pediatric oncology and medical support for families battling this devastating disease. Over the past 40 years, THON has raised over $127 million dollars to find a cure for pediatric cancer, the leading cause of fatal disease in children, which will impact the lives of those dealing with the effects of cancer and improve the overall quality of life for the

Since 1962, St. Jude hospital has been a symbol of hope for children and families in the need. As one of the world’s premier pediatric cancer research centers, St. Jude hospital continues to provide the quality of research and treatment relying on the support of many donors to continue its lifesaving mission of finding cures and saving children.

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

I would like to focus on one non-profit organization that has been doing very well in the recent years. The name of the organization is St Jude Research Hospital, which deals with the cure and treatment of children suffering from catastrophic diseases. In the five decades, it has been operational, the mortality rate has gradually reduced therefore saving lots of lives. St Jude started its operations in 1962. Danny Thomas was the one who started the organization and was helped by two other close friends (Pui, Pei, Pappo, Howard, Cheng, Sandlund and Gajjar, 2012).

I would like to focus on one non-profit organization that has been doing very well in the recent years. The name of the organization is St Jude Research Hospital, which deals with the cure and treatment of children suffering from catastrophic diseases. In the five decades, it has been operational, the mortality rate has gradually reduced therefore saving lots of lives. St Jude started its operations in 1962. Danny Thomas was the one who started the organization and was helped by two other close friends (Pui, Pei, Pappo, Howard, Cheng, Sandlund and Gajjar, 2012).

After Father completed his “March of the Decades” from the 1890s through the 1970s, he figured in 1979 at age 92, that his recollections were complete – but he lived another decade! His family thought that period would be equally worth recalling, so they contributed their various memories to this final chapter of his life.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay” (St. Jude Research Children Hospital 2017). Subsequently, their mission statement clearly identifies the organization’s reason for being; as a result, they successfully guide and inspire moral conduct. Their mission statement combined with their core values form the core ideology; “Core ideology is the central identity or character of an organization” (Johnson, C. E. 2016).

I started a nonprofit organization called Project Novo, and its goal was to develop or renovate other nonprofit organizations websites, which I realized were outdated and bland. Being the founder and president of Novo, I had to create positions to be filled by other high school students and designate tasks for those roles. By bringing these other students into this movement, Project Novo helped them become more professional and responsible people that can work in together in a team to accomplish specific goals.

Raising awareness is a step in the right direction to escalating advocacy and support for childhood cancer research (acco.org 1). One nationwide project that brings in the most financial aid for visitors and patients is St. Jude’s Children's Research Hospital (StJude.org 1). The mission of St. Jude is "to advance cures and the means of prevention, for pediatric catastrophic diseases through research and treatment" (StJude.org 1). That being said, the support "helps ensure that St. Jude Children’s Research Hospital will continue its lifesaving mission of finding cures and saving children” (StJudes.org 1). Few people realize the dire situation patients and families are in when they are deciding to not

Massachusetts General Hospital uses Facebook, Twitter, Instagram, YouTube and LinkedIn. The knowledge and use of twitter is something that is very noticeable with the use of many different hashtags for all the events and messages that the organization is trying to get out while also maintaining a relationship with other organizations and individuals through the use of retweeting techniques. While the use of Instagram, LinkedIn and YouTube is generally positive, the most prominent social media use is located on the public Facebook page. Unlike all the other social media mediums, the Facebook group is something that you can find all the latest and up-to-date information on this organization and their partners by looking at the Facebook page that is updated a few times a day. With all the information that I have gathered, I think that the website is very manageable and user friendly and the social media accounts are mediums that you can get a good in-depth material on the organization that is

The not for profit business I have chosen to discuss is UNICEF. UNICEF is a global charity. UNICEF stands for United Nations international children