St Thomas Case

SJSU also has 23 academic buildings and 7 residence halls are is continuing to expand (San José State University Map, n.d.). In addition, SJSU is considered a commuter school and offers park and ride shuttle access, accessible buildings, and VTA shuttle passes in order to assist students in public transportation (San José State University Map, n.d.).

This past week in Nashville, Tennessee, former teacher, Tad Cummins (50 years old), was spotted with former student Elizabeth Thomas (15 years old) at a local Walmart. Cummins was suspended from teaching when accusations surfaced that suggested that he and Thomas had some sort of flirty, intimate relationship forming. Upon his suspension, Thomas went missing and all eyes turned to Cummins and whether or not he had anything to do with the disappearance of the teen.

The first witness shown on the stand in the documentary was James Stephens. He was the husband of the victim, Mary Ann Stephens. Mr. Stephens was the crucial witness in this case, because he was the only witness. He claimed in his testimony that Brenton Butler murdered Mary Ann Stephens three feet away from his face. Approximately three hours after the incident, he was able to identify Butler as the culprit from fifty feet away. However, the defense attorney was able to pick highlight multiple problems during the cross-examination. The entire incident took place within a five second window. The defendant was wearing a t-shirt with a prominent logo when he was arrested. Mr. Stephens did not mention the logo to police, and incorrectly stated that the shirt had a collar. It was later learned when a second suspect was arrested for the crime, that Mary Ann Stephens was shot after she spilled her coffee on the shooter. James Stephens never mentioned once mentioned this.

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

SJSU also has 23 academic buildings and 7 residence halls are is continuing to expand (San José State University Map, n.d.). In addition, SJSU is considered a commuter school and offers park and ride shuttle access, accessible buildings, and VTA shuttle passes in order to assist students in public transportation (San José State University Map, n.d.).

Customer profitability was a determinant used for segmenting and targeting, studies were done on customers’ likes, dislikes and types of products they would benefit from and models were developed to determine their propensity to buy.

It needs to be a specific group of customers. Sometimes using stereotype images can help to describe a group, such as the “soccer mom.”

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

Most students live on campus in one the six housing halls. Bayliss-Henninger and Tanner Halls are for first year students only. All first year students are required to stay in these halls for the first year. After freshman year students are allowed to stay in any of the other 4 housing halls. If students do not live on campus they rent a house in the surrounding area or perhaps an apartment(Western Illinois University).

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

Being tasked with creating an evaluation of Dillard’s strengths, weaknesses, opportunities, and threats allowed for the development of a proposal that could help Dillard’s as a company. Unbeknownst to our group this information would be helpful in developing a proposal and portions would lead directly to our proposal. It will be discussed in the proposal analysis how our proposal is associated with the strengths, weaknesses, opportunities, and threats of Dillard’s and shed some light on how these areas of research led to the proposal of Dillard’s implementing beauty salons in their existing stores across the United States.

The target market should be 18-24-year old’s, college students. Also, younger children and chicken connoisseurs. In terms of psychographics, the main targeted consumers are those who have a passion for the city of Memphis, the University of Memphis and seekers searching for some authentic southern flavored wings. In the behavioral segmentation, perhaps adding regular specials during lunch for college students, as opposed to just having the VIP membership for everyone, this as a sponsor of the university can help attract and retain customers.

Group two successfully outlined the primary and secondary target market through their own research and from the information given by Dr. Sindelar. The research outlined each target market and even included visuals of the demographics. The target audience acknowledged would greatly benefit from their strategies and tactics. In group eight, their primary target audience of undergraduate and graduate students is currently not the primary target of Bucky’s Butchery and will likely not see significant growth even with the transition to the new facilities. Additionally, their secondary target market will not frequent the store enough to see progress in their goals (Johnson, Roe, Rathi, 2016). Between the primary and secondary audiences there will not be enough enough transactions to meet that specific goal. By conducting research and expanding the primary and secondary target markets that already frequent Bucky’s Butchery, they can utilize strategies and tactics to capture these

3. Which is the most attractive customer segment for MBC to target? Explain your reasoning.

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.