Stacking The Deck Strategies

The media plays a massive role in the politics of the United States today and truly sets the agenda and makes an extensive impression on public opinion. Through political advertising on the Internet and television along with numerous other outlets, the opinions of citizens on issues such as healthcare, presidency candidates, and many other concerns can be immensely swayed. Many Americans are not politically intelligent or knowledgeable in current events so one well thought-out advertisement can nudge someone to vote for a particular person or advocate for a certain issue. Political advertising does not significantly differ from advertising a consumer product such as Fructis shampoo or Poptarts because both are pushing all the good things about their product/issue onto you and hoping that you “buy” into what they are advertising and take the bait. Also, some advertisements will promote how bad the opposition is while declaring that their commodity/candidate is more qualified and superior for numerous reasons.

Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.

These types of ads, also known as attack ads, target the opponent's flaws and weakness in an unethical manner. As shown in Document D, negative ads only include the negative points about a candidate’s opponent. One example of this is in George Bush’s attack ad, “Tank Ride”. “[Michael Dukakis] has opposed virtually every defense system we developed...And now he wants to be our Commander-in-Chief. America can’t afford that risk.” While most people would think that these negatively-skewed ads would turn away voters, according to data, this has actually proved to be an extremely effective strategy. Although attack ads have proved their effectiveness, they are not particularly informative or even ethical, as they are disrespectful to the

The ideal president is a strong, influential person with good values. With the help of propaganda, more specifically with the glittering generalities, endorsements, and plain folks methods, you will fit this image. Today, with many technological advancements people are more easily informed about elections. The more positive and real a candidate is, the more people will vote for them. With one million dollars, three different advertisements will be created that will captivate voters and help you win the race to the presidency.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

Any sort of campaign is only as effective as the advertising strategy that is backing it. Without the proper advertising scheme, whatever a business is trying to present can only be utilized so well. The Centers for Disease Control's influenza vaccination campaign is a prime example. The campaign properly intrigues viewers, is able to appeal to target audiences, and uses convincing marketing schemes in order to convince people to invest in flu vaccinations.

In this task I am going to be speaking about and explaining a successful promotional campaign. The campaign I will be speaking about is the ‘whopper sacrifice’. The whopper sacrifice is a Burger King advertising campaign on Facebook that promised a coupon for a free hamburger if participants deleted 10 people from their ‘friends’ lists on the social network. I would class a good advertising campaign as: it is aimed at the target audience and uses the most effective medium for them. It should raise the awareness of the business and also increase the public's estimation of its importance. The main message must be the most prominent one, the one that stays in your head. The main types of advertising media are as follows: television, printed

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

Repetition, claims, bandwagon, association and promotions. These are the 5 most popular/effective advertising techniques out there, very effective, for a very good reason. You see, business owners will stop at nothing to make sure you view their products in any way, shape, or form. By any means necessary these guys are not afraid to show you their product. Even if that means belligerently shoving ads in your

The ability to do anything effectively is through knowledge of the different tools to do the task, and which tool would be most effective. Persuading an audience with an advertisement is no different. The goal of an advertisement is for viewers to purchase a product or learn about a subject. An advertisement is considered effective when the targeted audience is persuaded to take the action that the advertisement is suggesting. An advertisement by the Sandy Hook Promise, Evan, focuses on a boy in high school. The advertisement shows him exchanging messages on a desk with an unknown girl. Once he discovers who the girl is, someone enters the room they are in with a gun. The advertisement then goes on to show that the violent act should not have

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

We aim to run ads online, television, and radio so we can reach the largest audience possible. Airtime and website banner ads are not cheap, but they provide candidates a great platform from which to project their campaign’s message.

Benjamin Katz came up 5 steps on “How to Run a Political Campaign” which could be very useful for those who aren’t sure where to start. Step 1: Get the Right Tools for your Political Campaign: it’s pretty straight forward, you look at today’s society and see what people are looking at and using the most. So with the technology we have today is what everyone uses so it is a great way to put yourself out there to be heard, whether it is through social media, the internet news websites or the television it is what our society looks at the most. Step 2: Hiring Your Campaign Staff: any successful business associate they have a great team standing behind them helping them every step of the way from budgeting what needs to be done to promoting what that individual is running for. The campaign staff also doubles as their mobilizer, again, getting them heard. Going door to door, putting up election signs. Step 3: The Campaign Budget: The first part of this is having to sit down and set a budget for yourself to make sure everything goes smoothly. Katz includes that they should have three different budgets built: “Must have, Like to have and Luxury.” I agree with how important these truly are because in life in general you should break things down into these three very important categories so you don’t have an excessive amount of things or things you simply don’t need. Step 4: Determining

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

The best and most effective type of advertising is the one that appeals to emotions because it is the visual part of the ad that makes you react on instinct. In the advertisement that I chose, the Bonduelle Food Service company is a company that predominantly sells vegetables. Like any food company out there they want to capture your attention and they want you to choose their food because it is the best and you will not find their product elsewhere. By taking a look at their ad, I’m immediately drawn in by their choice to use vegetables as if they were performing a regular human task. The texture and colors used in the advertisement makes me consider that they have perhaps have the best, clean, and maybe even softest vegetables. This is one good example of