Stage 1

In order to validate Snazzel’s services as excellent the customer experience will be measured using the “five service quality dimensions” (Grewal, 2014, p. 404). Two dimension of quality service are reliability and assurance (Grewal, 2014, p. 404). Reliability is measured by a business competence and ability in the skills which they preform (Grewal, 2014, p. 404). And assurance is the customers trust in the businesses’ ability to meet their needs (Grewal, 2014, p. 404). Snazzel has one hairstylist who is also the owner her name is Nazare Mondragon. Before I met Nazare I bounced from salon to salon because I was never satisfied with the services which were provided to me. When I met Nazare she was working for an Aveda salon and she was able to make my hair do things I did not think it was capable of. I have always had long hair and trusted Nazare so much that I allowed her to cut six inches of my hair off and I loved it. The delivery of all of her skills from highlights to haircutting and

Businesses are not only faced with competition within the industry they operate in. They also face competition from businesses in other industries.

“Not all heroes wear capes “said the customer leaving the chair. The barber has improved and satisfied the look of his customer with a haircut and any other services that the barber offered. All job responsibilities are required to be performed properly as shown in the barber school the barber attended. Fortunately for barbers, the amount of jobs that are going to be available are going up ten percent in over the next decade. A barber can improve the looks of a person by making their hair look nice, therefore, analyzing the job responsibilities, job salary, job security, and educational requirements are influential in pursuing this career.

Promote an implementation connecting with cost cut association and buys which are relevant and make your hair look as good as ever. Reach through and make access and buys online as there are options to relate on store.

Being the biggest organization in the area is great, but threats are always around to stop an organizations growth. Competitors in the area is the biggest threat to Beau Chene Landscaping. Organizations that’s been serving the area years before its existence continue to gain customers. As I said earlier, customers in the area don’t change their service providers as much, and with the competitor continuing to gain customers

Factoring in the bullish nature of the industry, we conservatively estimated to reach a 1.25% market share of the hair removal industry, overall accounting for 956,522 units. The period costs associated with this initiative are comprised of multiple sub costs: Promotion expense, R&D costs, rent expense, website related expenses (creation and maintenance), and shipping costs. All in all, this accounts for $516,333 of total costs. Moreover, when broken down into period cost per unit and added to product cost per unit, the total product cost equals $3.76. Due to low brand awareness and lack of customer base, we estimated that 70% of sales will come from intermediaries, and 30% from our online store. This results in a website contribution margin of $8.78 and retailer contribution margin of $4.50 (Exhibit ). Subsequently, a tax rate of 23.96% (Exhibit ) affects our net revenue by a total of $1.15 million, resulting in a net income/profit of $3,324,930.79 (Exhibit ). Additionally, it is determined that 47,957 units ($575,485) need to be sold through retail and 98,380 ($737,844) need to be sold through our website in order to break-even (Exhibit

My company has become quite successful, and is now considering an expansion. In order to facilitate this expansion, we are considering purchasing a competitor. My company is a limousine company, and we have expanded via franchising into a number of different states and metro areas at this point. We are considering purchasing a rival that operates mainly in areas adjacent to ours, with the objective of expanding our presence in those markets, and building our brand. This strategy is part of a plan to grow the business nationwide.

Competition being one of the major issues that often must be addressed in the business world, it is important for a firm to learn on ways to reduce the impact of the competition. Competition is definitely an important factor in helping a business

Existing Competitors. Rivalry among competitors within an industry use price discounting, new products, marketing, and other techniques to be competitive. Profitability of an industry suffers from high rivalry. The intensity with which companies compete and the basis on which they compete determine to which degree rivalry brings down an industry’s profitability (Porter, 2008). Pure competition is considered by economists as a competition with a high

Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include:

Therefore they should defend their position so as not to lose some customers to small independent customers are mainly in the community and that could easier extend to include the Universities. And from an offensive position (exploitation of various forms of synergy in order to gain entrance into new markets), to establish critical interactions between different areas of activity by seeking a comprehensive answer to purchase and consumption requirements is very important. Again, a constant focus on the customer is critical to strengthen and supplement the value proposition. Just Us Café could joint venture with Proctor and Gamble as they are an

The changes or forces within the macro-environment is able to alter the competitive structure of an industry (Hill et al., 2015, p. 69). The varying uncertainty of these forces can have definite impacts on the Staples’ competitive structure in forms of opportunities or threats.

What response can be expected from our competitors in environmental conditions change of if we change out marketing strategy? The most important marketing strategy Carolina’s Therapeutic Spa did was building a Spa in area where upper middle people and affluent client live near. So, we can expect that the competitors would expand their business near Carolina’s Therapeutic Spa location or lower their prices

Software must be able to meet the potential that UMUC haircuts are capable. Myra needs to communicate the expectation of the future workload of the company to ensure the software

Competitive analysis is an important part of your business plan, there are a lot of different alternatives in the market, costumers usually look for different sets of values to focus on, benefit levels and what does the item include when they are choosing where to buy the product from. Even though costumers usually choose similar products to those alternatives, and that’s where competition is created.