Stages Of Standard Diffusion Model

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Five Stages of Standard Diffusion Model The diffusion process is the communication theory for adopting or rejecting ideas, products, or innovation. Sociologists of the 1950s developed a standard diffusion model that had five different stages. The stages are awareness, interest, evaluation, trial, and adoption. In the awareness stage, an individual is introduced to a new idea, procedure, or product with known knowledge about it. Following the awareness stage is the interest stage which is also referred to as the information stage. In this stage, an individual starts becoming familiar and interested in the new idea, procedure, or product while actively searching for more information regarding it. Thirdly is the evaluation stage where the individual determines the value of the idea, procedure, or product in an attempt of determining whether it is good. The trial stage is next where the person tries out the idea, procedure, or product. Lastly is the adoption stage in which the individual determines that the idea, procedure, or product is overall positive (Moore, Bagin, & Gallagher, p. 74, 2016). These five stages were highly critique by Lionberger and Rogers, because they believed this five stage process did not follow a linear sequence. Everett Rogers later renamed the five stages because of the great impacts the social system plays throughout the process. The five stages of Rogers ' diffusion process are knowledge, persuasion, decision, implementation, and confirmation. In

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