Stages Of The Retail Segmentation Of Sainsbury

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c) Retail segmentation Retail Segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. • Geographic segmentation: retailers can segment according to geographic criteria and based on regional variables such as region, climate, population density, and population growth rate. For example, in rainy regions retailers can sell things like raincoats, umbrellas and gumboots. • Demographic segmentation: according to perceive benefits which a product or service may provide and based on variables such as age, gender, ethnicity, education, occupation, income, and family status. For example, retailers can sell items targeting for a certain age group like kids. • Psychographic segmentation is based on…show more content…
e) Stages in the retail buying process The consumer buying process begins with the need recognition where consumers recognize an unsatisfied need and ends at satisfaction or dissatisfaction. It is composed of several steps and is influenced by a set of factors composed of the consumer’s personality, perception, attitude and retailers’ promotional efforts. Stages in retail buying process involves Need recognition: The buying process begins when people realize they have some unsatisfied needs. Before a purchase can ever take place, the customer must have a reason to believe that what they want, where they want to be or how they perceive themselves or a situation is different from where they actually are. Need recognition in most cases is straightforward when individuals find shortage of something or goods required are of daily

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