Essay on Stages in a Marketing Plan

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Stages in a Marketing Plan

This essay will present the stages of a marketing plan and critically evaluate the differences suggested by the leading authors. However it is vital to understand what marketing planning is. Although marketing planning would appear to be a simple and step-by-step process, in reality it is not. As marketing plans are very complex, cross functional and it touches every aspect of organizational life. However the stages of marketing planning will explain and explore some of these issues by focusing on the process of marketing planning.

Marketing planning can be defined as a sensible way to manage the sales and marketing function is to find the systematic way of
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Costs are charges incurred in running an enterprise. They can also take many forms including overheads, Direct and indirect and others. Each one of these has it's own special appeal to different managers within the company, depending on the nature of their function. Manages of a company have to have some understanding or views about how all these variables interact and managers must try to be rational about their business decisions.

Most managers accept that some kind of formal procedure for marketing planning helps to reduce the complexity of business operations and adds a dimension of realism to the company's hopes for the future. However most companies rely on sales forecasting and budgeting system, but they bear little relationship to the real opportunities and problems facing a company. A marketing plan is useful for the marketer, for superiors, for non-marketing functions, for subordinates. It also helps identifying sources of competitive advantage to force an organisation approach, to inform, to get resources, to get support and gain commitment and mostly to set objectives and strategies.

There are other reasons to prepare a strategic marketing plan all organisations have a mix of different types of market, which will have a lack of differentiation in products and

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