Stages of the Dunphy Scale

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Part One: Use the sustainability phase model and checklist described in the reading by Dunphy, Griffiths and Benn (Module One, Topic 1.5) to assess the current dominant commitment of 'your' organization to sustainability (compliance, efficiency, strategic proactivity or the sustaining corporation). Provide examples to explain why you have classified the organization in the way you have. Sustainability implies that the organization is managing in economic, ecological and socially competent ways. All organizations range on a continuum of their sustainability level with some being more sustainable than others. Generally, as Dunphy, Griffiths and Benn (Module One, Topic 1.5) point out, the more sustainable an organization is, the more they help the surrounding environment, be this local (the particular country) or macro (the world itself). The environment also reflects the sustainability ethos and situation of the organization itself. It may be difficult to plot the sustainability level of the organization, Dunphy and colleagues created a scale that does just that. Anything that shifts the organization downwards on the scale is negative for the organization; anything that shifts it upwards is fantastic, on the other hand, both for the organization, and, in turn, for the surrounding environment. The Dunphy scale's stages: 1. Rejection 2. Non-responsiveness 3. Compliance 4. Efficiency 5. Strategic sustainability 6. The sustaining corporation Phase 1: Rejection The
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