Stakeholder Analysis : Business Analysis

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Picture the face of a student receiving a research paper, not to thrilling, some will start sooner than others but everyone must start their research papers somehow and some way. Google means “to search” and now in days it can be used for browsing, personal computing, email, and broadband networking (Krazit). Years ago when internet and Google did not exist students actually went to the library to not only study but to get and look through books. That is how students got their research for papers, while students today use the internet and mostly Google. Now when students go to the library they use it for a study area and internet access. Walking into the library

To produce a set of recommendations in a written document about how McDonalds PLC, can reduce its carbon footprint through the management of key stakeholder relationships.

Advertisements have been considered as an efficient promotion tools for a long time, the first advertisement even could date back to ancient China. A good advertisement could greatly arise the audiences or consumers’ attention. In this case, when advertisement first appeared in modern history, it was quickly utilized by different markets and industries. They considered advertisement as a superior marketing strategy. Among those industries, fast food industry used significant amount of advertisements since fast food advertisement played a crucial role in it. Advertisements helped fast food industry to attract more customers, gain extra profits, but affect the reputation of fast food industry as well.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

With the advent of commerce, advertisement, which is a form of communication that delivers the information of product to audience and to persuade audience to do some specific action, appeared. At that time, the market is limited so that cries to attract enough customers demand amount. However, with the development of technologies, the advent of long-distance communication devices provides a broader market. The buyers are not narrow to citizen in a town but expand to nation, even to the world. To attract buyers, the modern advertisement was created. Because of the widespread of advertisements, they can easily influent society. There are three issues of advertisement impact our society. The issues are impact on children, branding, and abuse.

Marketers used many different themes and techniques to make sure that children remember and ask for their products. During two hours of Saturday morning programming for children over forty ads are shown for different commodity type products. Various techniques are used to advertise these products and each ad have an underlying message.

Consumers deal with advertisement every single day and it reflects every aspect of life, needs, and desires. According to Statista Inc. an internet statistic company, United States was the world’s largest advertising market in 2016, with more than 190 billion U.S. dollars were spent in advertising followed by China and Japan. The presence and influence of advertising is inevitable. It spread through thousands of channels like internet, television, radio, magazines, newspaper, and etc. Statistics from MarketingSherpa a research firm shows printed advertisement like newspaper and magazines are most trusted channel of all following by television and catalogs advertising. Regardless of these advertising channels, ones might not realize that these ads are actually affecting their self-esteem. On the contrary, self-esteem reflects the confidence of a person and its worth in every aspect of their life. A good advertisement and a person self-esteem seems not relates to one another, however as it go deeper, it certainly influence an individual psychologically or even the society at large. Depending on what type of ads viewed, it might affect the person thinking or even the subsequent actions. It can reflect their motivations and lead to a certain actions towards achieving specific desire. Often, a good advertising will have a positive impact on person self-esteem and the society. From the side of the business, good advertisement shows the company good reputation and business ethical

On account of the importance of advertising, it is critical to realize that advertising plays a more and more indispensable role in the communication between corporations and consumers in day-to-day life. First, advertising has essential impacts in stakeholders ' life, in particular for consumers. Advertising, which can be informative and persuasive, is helpful for customers to learn about products to find the best products for themselves, give them courage and faith to try new products, and spend their valuable money or even save money (Unerman & Baskin, 2012). Second, the sellers and manufacturers of the products can benefit from advertising in several respects. By advertising, the producers and the sellers can increase sales of goods and services, have fair competition, enhance company image, improve brand awareness and gain brand loyalty (Terkan, 2014). Third, the construction of a harmonious society is promoted by advertising. Advertising is helpful for creating trust relationships between customers and merchants, and educating humans to deal with several social issues. For example, by watching anti-smoking and anti-drinking advertisements, humans may decide to quit smoking and drinking because of the hazards to health. Hence, the significance of advertising should be realized in order to better communicate and collaborate in the current business and social world.

Advertising affects a wide variety and a large amount of people. According to The Statistics Portal, “The United States is, by far, the largest advertising market in the world. In 2015, more than 180 billion U.S. dollars were spent in advertising in the United States. This figure is more than double the amount spent in advertising in China, the second largest ad market in the world.” From this, it is effortless to see that American’s are highly exposed to advertisements.

To make a contract with local manufactures to produce their goods is can be a good business option. To open and manage a factory needs huge investment and expertise. So, local manufacturer will be one of the most important stakeholders for them. The infrastructure and managing ability for factory in Africa is not enough compared to developed countries, so they

Medoff and Kaye, described newspaper ads, televisions commercials, billboards, coffee mugs imprinted with a logo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very nature but because of its content, its negative influences on society, and the types of products it promotes (2011, p. 152). Critics of advertising scream for relief from the over commercialized world that it creates explained Medoff and Kaye (2011, p.152).

When it comes to advertising, the advertising media is an important aspect. Advertising media “are the various means by which the message is communicated to the target market” (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful consideration of their promotion objectives, the target markets that they want to reach, the available funds for advertising, and finally the nature of the media (Perrault, Cannon, McCarthy, 2013). The nature of the media includes “whom they want to reach, with what frequency, with what impact, and at what cost” (Perrault, Cannon, McCarthy, 2013). For each of the types of media, however, there are advantages as well as disadvantages.

Advertising is something that everyone sees, whether that be driving down the road, listening to the radio, or watching television everyone is bound to see some. Children growing up today cannot go a day without checking Facebook, Twitter, or Instagram. These children are always on their phones or watching television so they see these advertisements hundreds of times a month. When watching television, it is impossible not to see an advertisement about sugary or fast food, alcohol, or sexual advertisements which are all affecting today’s children and adolescents. Although most of these advertisements are focused towards adults, they hit children and adolescents the hardest.

According to Garey, most people do not think much about advertising, and we do not realize how it affects us. However, as he states in his essay, “There is a direct connection between an individual’s level of exposure to advertising and levels of product consumption.” For Garey, increased advertising leads to wanton consumption, which can pose dangers to our health and wellbeing (566). But even he can argue that, when businesses are trying to grow, advertising increases the customer base (565). Ultimately, Garey thinks we should consume less advertising by keeping counters free of brand names, watching less commercial television and listening to less commercial radio (566). However, I do not agree that advertisement are the most toxic and prevalent of mental pollutants; but rather that advertisements are the best way for companies to attract customers, improve sales, and build reputation.