Stakeholders of Marks and Spencer and Their Influence and Powers

2151 Words9 Pages
Ma Strategic Management

Module of Organisational Strategy

Submitted by:

Ahmad Hussain Kaisrani

Submitted to:

Dr Leslie Doyle; Dr Emanuela Todeva

University of Wales

List of CONTENTS

Strategic Investigative Questions (03)

History of Marks and Spencer (04)

General Introduction of M&S (04)

The SWOT Analysis (06)

Source of Information (07)

Stakeholders and their power and ability (08)

Stakeholder Summary (09)

Organisational Configuration (10)

Evaluation of Corporate Structure (11)

Functional lines of communication (11)

Internal and External Linkages (13)

Conclusions (15)

References (16)

Strategic Investigative Questions

Following are the two questions which our group were
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The most respected brand values of Marks and Spencer are

Quality
Value
Service
Innovation
Trust

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The SWOT Analysis can show all the characteristics of M&S.

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Source of Information

The main source of data presented in this paper is the official website of Marks and Spencer. The details of links are provided at the end of this paper under the title of References.
Bolland’s Strategic Rethink – An article by Rosie Baker appeared in Marketing Week, UK (News Section, Page 19 under the section of Retail. October 18-24, 2010).
New man at M&S looks to reconquer overseas markets and win hearts in home wares – An article by Julia Finch, appeared in The Guardian on November 06, 2010.
An Informal Interview of Mr. Shomail Abbas Khan (The Marketing Executive M&S).

Thus since now we know the remarkable history and brief introduction about M&S it is going to be indeed more interesting to know the stakeholders and their power and ability, organizational structure and its business operations which is described in detail in following sections.

Stakeholders of the Marks & Spencer
There are two types of stakeholders in M&S.

Internal Stakeholders

Management
Owners
Employees and staff
Shareholders

External Stakeholders

Suppliers
Customers
General public/ Communities/ Pressure groups
Media/Reporters/Commentators

Powers and abilities of Stakeholders to influence choices and decisions of M&S
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