Standards on Unviersity to Recuit Students

Terms of reference – This report has been asked for by Veronica Cozens, class tutor. The report asks to:

I would like to thank the following peer reviewers for their excellent input on my essay.

In todays society universities seem to only worry about where they sit on the ranking list amongst other universities. According to Nicolaus Mills the means of a higher education “lies in the commitment of colleges and universities have made to winning the rating war” (Par 4). This shows how university now value a higher education upon where a university sits on the ranking list instead of the prestigious education that they offer. With universities fighting to become number one on the list most of them have decided to “increase spending for student services that on a percentage basis outpace their increases in academic instruction” (Mills Par.9) This claims that the raise of universities spending money on student services such as

This is a research study conducted by students of the SWK 335-75 (Research Practice Evaluation) class. The study participation will take approximately 15 minutes to complete. We invite you to help us with our research study by completing this questionnaire with a combination of 7 multiple choice questions and open ended questions. There are no potential

I would like to thank the researchers who provided the information to help make this research possible and searchable. At Capella University, I owe so much to the mentors, the instructors and all of my wonderful cohorts that helped give feedback and offered personal assistance

Acknowledgements: I would like to give my sincere gratitude to Ergul Kara who has agreed to be interviewed by myself and helped providing essential information of the questionnaire.

I would like to send my appreciation and gratitude to David La Rooy, who has supported my journey in making this dissertation possible to do. I would like to give thanks to all the students who have participated in this dissertation.

Looking at this issue critically is important in finding a possible solution, firstly accurately defining the issue as it relates to public and private 2 year and 4 year colleges. It is important to note that there has been an increase in cost for all of these types of institutions, thus they must all be equally addressed. Additionally, a subject I have chosen not to include in this paper is the consequence of the increasing price on students and prospective student as this is something that will discussed throughout the analysis of the other areas I previously mentioned.

There has been a long-winded debate regarding tuition fees and what students receive in exchange for their payments towards their degree course, and with interesting information leaking from student newspaper, Epigram of the University of Bristol last year, the debate could become heated. The student newspaper published figures after obtaining a freedom of information request which lead to 150 arts and social science students protesting at the university in December 2014. These students were suspicious as to where the money from their expensive tuition fees was being allocated after learning how much their degree courses 'cost' per student.

A brief summary of the two shall highlight the aims and focus of the research, the background and context of the studies, the research design research methods and the analysis and findings and

The ability to attract students is a strange situation as a financial analysis leads us to see an increase in student numbers with the ability to maintain this year on year. This goes against the threat of the increased affordability of higher education.

I would like to thank various people to whom I am indebted for assisting me in producing this thesis. I am greatly indebted to Professor Robin Limmack for assisting me with the groundwork for this study. I am greatly indebted to Dr Kevin Campbell, my principal supervisor for his continuous support and guidance throughout the period of study.

Located in Kamloops, British Columbia, Thompson Rivers University (TRU) currently has approximately 14,000 students on campus. With fifteen other universities in the province, TRU must convince prospective students, including domestic and international, that they should choose TRU for their educational needs. Improving student satisfaction is one way TRU can attract these prospective students and increase its retention rate. TRU, like other higher education institutions (HEI), is a firm offering services to customers. Kotler and Keller (2008) have defined services as “deeds, performances or efforts of providers to customers.” Although this definition for services is generally accepted, there is far less consistency in available definitions for customer satisfaction. Solomon (1994), for example, has defined customer satisfaction as “an overall feeling, or attitude, a person has about a product after it has been purchased,” whereas Oliver (2010) has defined customer satisfaction as “the consumer’s fulfilment response. It is a judgement that a product/service feature, or the product or service itself provided (or is providing) a pleasurable level of consumption-related fulfilment, including levels of under- or overfulfillment.” Much like a traditional service business, an HEI exists to provide services to satisfy its target customers or students. In fact, students are of such importance to an educational institution’s success that scholars have even labelled

It is going through times of great change in the higher education sector through: the introduction of higher fees in 2012; changing student demographics and expectations; new

The completion of this study has inevitably involved various kinds of inputs from different people to whom Iam indebted.