One of the strengths Stanley Black & Decker, Inc. has is the company’s diversified brand portfolio and having a strong brand image. With a wide variety, it helps Stanley to uplift its brand value and top-line performance. Its most well-known brands includes The Stanley, Black & Decker and Dewalt are considered to be the world's large brands and are the company's top valuable assets. The company also provides its products and services under other trademarks like Jensen, Guaranteed Tough, Innerspace, FatMax, USAG, LaBounty, CRC, Dodge, WanderGuard, MyCall, Bed-Check, AeroScout, Tucker, GRIPCO, Avdel and HSM among others (SWOT Analysis). With having a strong brand image it has helped support strong sales growth…show more content… is in the tools and hardware wholesaling industry. In this industry operators purchase and distribute a wide variety of hardware products such as hand tools, power tools, locks and keys, metal cutlery, fasteners and saw blades. Operators purchase these products in large quantities before distributing them in customized variation and at competitive prices to retailers, wholesalers and industries (IBIS World). One of Stanley Black & Decker, Inc. major competitor is Ace Hardware Corp.
Competitor 1 Ace Hardware Corp. has become one of the largest wholesaler of hardware in the United States. The Company generates more than 4,800 stores which are run by a workforce of about 100,000 people (IBIS World). Ace Hardware Corp. holds a 7.9% of market share in the industry which generally is not far off Stanley Black & Decker, Inc. 8.3% market share. When comparing Ace Hardware Corp. to the other smaller companies, Ace Hardware is a larger contender, according to its 2015 annual report the Company earned $5.05 billion in total sales which was an increase from $4.7 billion in 2014…show more content… One of those small companies was True Value Company where stores spread across the 50 states, stock more than 70,000 hardware and building product (Ibis World). Revenue has remained constant for the past 3 years, $1,495M in 2014, $1,497M in 2015, and $1,514M in 2016 (TVC). As of 2015, the Company earned $1.5 billion in total sales. Regardless of weak sales growth compared to its competitors, they have increasingly recognized for their customer service, similarly to what smaller hardware stores carryout