Staples Case

7761 WordsApr 24, 201232 Pages
Table of Content Page(s) Executive Summary............................................................................................ Background ● ● Development and Growth....................................................................... Current Information................................................................................. 2 4 7 11 15 17 19 24 30 31 SWOT Analysis.................................................................................................... PEST Analysis..................................................................................................... Corporate Level Strategy.................................................................................... Business Level…show more content…
Walgreen Co. Xerox Corporation 3 a) BACKGROUND Staples began operations in May 1986 when Tom Stemberg, a Harvard Business School MBA graduate and pronounced retailer pioneered the first Staples office supply superstore in Brighton, Massachusetts. Tom Stemberg who was early rooted in retail after leaving school to his first job on the store floor of Jewel Corporation, bagging groceries, stocking the aisle and maximizing sales later to become the youngest vice president of the company at age 28. He was known for his aggressive marketing tactics which he used to successfully develop and launch the first line of generic foods sold in the US, After leaving Jewel Corporation Stemberg embarked on a similar adventure to run the grocery division of another retailer, he was later fired. Leo Khan a former rival in the retail industry approached Stemberg with and the idea of a new business venture and offered to back the venture with $500,000, Stemberg review options but none seemed viable at the time. The idea of Staples was born out of Stemberg interview for a top position at a Dutch-based warehouse club named Makro, Stemberg was astonished by the rate at which office supplies were being sold at the time at the company and contemplated whether or not a superstore for this merchandise would be worthwhile, pondering the idea he commenced an informal market research by garnering information from colleagues to which the responses where satisfactory. The idea was further

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