Star Industries

As previously stated the buyers in the furniture manufacturing industry are furniture retailers. Therefore they will require furniture to continue business. There are no substitutes that provide the same use as furniture. In relation to the furniture industry as a whole, there are still very little substitutes to furniture aside from a higher use of closet space or unorthodox measures by consumers. An example of this would be one's choice to live without furniture, which in most cases is very unlikely. Furniture has become a household necessity and consumers have little or no desire to change their lifestyles by eliminating that need. Therefore the threat of substitutes to the furniture manufacturing industry is very low to the point where it is almost non-existent.

Today’s world is facing strong influence of globalization in each and every aspect of our lives. It is expressed through: free trade agreements, foreign direct investments, international trade, facilitated movement of labour, capital and resources, as well as a strong competition that eventually gives more power to customers. In addition, it resulted in the economic boom of the developing countries, with substantial dominance of China that mainly benefit from their massive labour force, its low cost and high comparative efficiency. This phenomenon has impacted all industries around the world. In particular, furniture production is going through a trend of moving to China that “in 2002

* Furniture industry comes under an oligopoly market, where there are a limited number of sellers.

I figured being a furniture salesman would be a smooth, and easy job while I was studying for a degree in intelligence. I learned very quickly, that the area that I am currently in is not so friendly on the furniture market. People use furniture every day; when you wake up in your bed in the morning, sit at a table to have breakfast, or relax on the couch after a long day, it is scattered all over your house. In 2013, the furniture industry sold over $101 billion, making it one of the most popular, and best-selling commodities in the United States (U.S. Furniture Retail, n.d.). The market for this product can be a very interesting, and dependent market, especially in my area, Fort Myers, Florida (Southwest, Florida or SWFL).

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

This is high. The reason to this is because globalisation as given a movement to a world of free economic, financial, trade and communication integration where there is free transfer of goods, services, capital across national frontiers and as led to increase in rivalry in the market. This as made competitive rivalry rise in the industry and the Chinese furniture

a market review report that includes detailed research organised under the headings listed in the procedure.

Global sourcing is an important sourcing strategy for IKEA Company. According to Hultman, Hertz and Johnsen (2012), in 2008, IKEA has 54 different sourcing countries and 30 purchasing departments which were located all over the world. With the expansion of its market, IKEA was not satisfied with selling its product only in domestic and Nordic market instead it put its higher goal in global market. Therefore the sourcing market also expanded with the growing market. There were 64% of its products were sourced from European countries which were mainly in eastern part like Czechoslovakia, Rumania and Hungary; China with a 22% share of the supply was the largest single supply market, and Poland with a 16% share (IKEA 2007). However, IKEA also trades off the cost of raw materials and cost of transportation, hence IKEA combined the Global sourcing with local sourcing strategy to lower the total cost.

The report is constructed in a manner that it uses all the germane articles and statistics from recent scholarly literature to define the problems and then propose recommendations to the aforementioned problems. All the major problems have been outlined under distinct headings.

parts suppliers. Boeing is also a major part of the United States Export Control Board as it is a

the China market IKEA China has been allowed to exceed and expand its sourcing of

IKEA can establish their business by targeting both markets as their product range of interior furnishings are required by both households and business establishments. However, in either case, customers are the target for any company. To be able to find out the requirements of the customer is the challenge and is the area that the company needs to analyse

In comparison with the number in developed countries, €9 per hour in the UK for example, no wonder why big multinational companies all over the world have been trying to outsource to Vietnam. There are many factories along the country which are manufacturing final products for world top multinational companies. Nike, Adidas, Panasonic, Toyota, etc., all place their factories in Vietnam. In fact, when one goes shopping in Europe, it is no surprised to see a product of a famous brand with the “Made in Vietnam” label printed on it . Moreover, according to some latest research, Vietnam has a young population. It can lead to a more effective working force, compared to countries which have an old population, such as Finland and Japan. In the last decades, the literacy rate of Vietnam has been increasing steadily, from 88% in 1989, 90% in 1999 to 93,5% in 2009. More people get a bachelor’s degree nowadays, which leads to the improvement in the worker’s skill. Offering not only a strong flow but an efficient working force, Vietnam has been attracting more investors every year.

This report examine that this product is initially launching in Lahore’s domestic market the study included both primary and secondary research. The primary study focused on a survey of the competitors and the liking and disliking of the people. Through

Since Somerset has the machinery to make the custom furniture, part of the agreement should include requiring their Chinese manufacturers to use them. They also need to find other manufacturers so that they can mitigate the risk if their primary manufacturer experiences a problem meeting the deadline or there is a problem with the shipping deadlines.