Star Wars Text Analysis

For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the

     The First of the three part series, Star Wars, is the tale of a band of

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

There is a long shot of a man crouching in an alcove of a corridor. He

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

Perhaps the largest appeal to pathos in this commercial comes from the use of the song “Can’t Help Falling

On May 25, 1977, Star Wars Episode IV: A New Hope was released. George Lucas created the science fiction series using Joseph Campbell’s hero’s journey plot structure. Campbell created the plot structure by expanding on psychologist Carl Jung’s idea of the archetype. Archetypes are reoccurring symbols that can be found in literature, music, and art. Lucas found that Campbell’s Hero’s Journey was the perfect structure for the plot of Star Wars. The Hero’s Journey consists of ten steps which the protagonist, usually the hero, has to complete. Throughout the movie, George Lucas perfectly orchestrated all ten steps of the Hero’s Journey, and also used dozens of the archetypes that Campbell created.

This commercial also appeals to the need for guidance (Fowles 6). People listened when Paul Revere made his midnight ride shouting that the British were coming. It is implied now too that people will still listen to him. He might not be telling the audience that the

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

From flying across the galaxy to massive space battles and interactions between multiple species of aliens and other worldly creatures. just about everyone nowa something about George Lucas’s famous space sage Star Wars and has at least watched a few of the movies and so,e people may even think they know everything about this movie and it's creators but most likely there are things you do not know about these famous and successful movies so today I am going to talk about six fun facts that you most likely do not know about Star Wars.

The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed